Customer Insights Manager

At StackAdapt, we empower marketers to drive results across the entire customer journey. We’re looking for a Customer Insights Manager to join our Product Marketing team, reporting into Customer Marketing with close partnership across Launch, Enablement, Marketing Operations, and Business Intelligence. 

This individual-contributor role will help connect insights across launches, enablement, education, and customer engagement to better understand what drives adoption, retention, and customer success. It will play a key role in connecting and translating data into actionable insights that help teams better understand customer behavior, performance trends, and opportunities across the customer journey. The focus will be on building and operationalizing scalable reporting frameworks, surfacing trends across systems, and supporting data-informed prioritization and planning discussions across the organization.

The ideal candidate is highly analytical, curious, and excited about turning complex datasets into actionable insights that influence how we launch products, educate customers, and optimize the customer journey.

StackAdapt is a Remote First company, and we are open to candidates located anywhere in Canada for this position. You’ll report directly to the Group Manager, Enablement & Customer Marketing. 

What You'll Be Doing:

Build & Scale Customer Insights Infrastructure

• Partner with Customer Education, Launch PMMs, Marketing Operations, BI, Revenue Enablement, Customer Marketing, and broader Marketing teams to establish standardized tracking and reporting across product launches, enablement engagement, customer education participation, product adoption, and retention and expansion indicators.
• Consolidate data from multiple sources, including launch reporting, internal content management systems, webinar and training platforms, CRM and revenue systems, product adoption reporting, and broader marketing engagement data.
• Build and maintain centralized dashboards, reporting cadences, benchmarking frameworks, and customer journey views that create visibility into customer behavior and program effectiveness.

Analyze Customer Journey Trends & Generate Insights

• Identify patterns across launches, enablement, education, and product adoption data to understand what drives customer engagement, adoption, retention, and expansion.
• Surface actionable insights and scalable learnings, such as the impact of enablement engagement on product adoption, the relationship between education participation and retention, or customer pathways associated with stronger expansion outcomes.
• Translate complex datasets into clear narratives, recommendations, and reporting that enable stakeholders to make informed decisions.

Inform Strategic Planning & Optimization

• Use insights to support prioritization and planning discussions across Product Marketing (Launch, Customer Education, Customer Marketing) and other cross-functional teams.
• Help inform future launch strategies, customer education programs, enablement initiatives, adoption efforts, and customer journey optimization opportunities.
• Partner closely with Launch PMMs, who will continue to own launch execution and launch-level reporting, while this role focuses on identifying broader trends and opportunities across the organization.

What You'll Bring to the Table

• Marketing Insights & Analytics Experience: 3–5+ years of experience in marketing analytics, customer insights, marketing operations, revenue operations, or other data-driven marketing roles, preferably within SaaS, adtech, or martech environments.
• Data Analysis & Visualization Skills: Experience working with structured datasets and building dashboards using tools such as Tableau, Power BI, Thoughtspot, Looker, SQL, Excel, Google Sheets, Salesforce, or similar analytics platforms.
• AI & Analytical Fluency: Experience leveraging AI tools and modern analytical workflows to accelerate research, reporting, data exploration, and insight generation.
• Storytelling & Communication: Ability to translate complex data into clear, actionable insights and communicate findings effectively to cross-functional stakeholders.
• Cross-Functional Collaboration: Proven ability to partner with Product Marketing, Customer Education, Marketing Operations, BI, Revenue Enablement, Customer Marketing, and other stakeholders to align on measurement frameworks, close data gaps, and turn insights into actionable recommendations.
• Curiosity & Analytical Thinking: Naturally curious and proactive in exploring data to identify trends, patterns, and opportunities for improvement across the customer journey.
• Marketing tech stack: Experience with Highspot, HubSpot, webinar/training platforms, or customer success tools.

Nice to Have

• Familiarity with adtech, martech, customer journey analytics, or marketing automation platforms.
• Exposure to product adoption, lifecycle marketing, or customer retention analytics.