CRM Operations Specialist

At GetGo, our vision is to build a world where everyone can move around freely and sustainably. As we continue to expand our geographic reach and champion sustainability, we are looking for those ready to join us on a ride in creating a meaningful future of mobility.

The CRM Operations Specialist plays a critical role in supporting CRM operations across GetGo Carsharing, ZipZap Car Subscription, and other brands within the GetGo Technologies group. This is a hands-on executional role responsible for building, testing, launching, and maintaining CRM campaigns across multiple channels (email, push, in-app, SMS, web) via our customer engagement platform.

You will work closely with the Lead, Lifecycle Marketing and own the operational backbone of our lifecycle marketing efforts — ensuring data readiness, accurate trigger logic, and flawless campaign execution behind every customer touchpoint.

This is a contract role with the opportunity for renewal based on performance and business requirements. Campaign Execution & QA

• Build and execute multi-channel campaigns across channels (email, push, in-app, SMS, web landing pages) on the customer engagement platform
• Conduct end-to-end QA: segmentation, rendering, personalisation logic, tracking, and delivery checks
• Troubleshoot campaign or setup issues across systems and coordinate technical fixes when required

Data & Platform Readiness

• Ensure all required customer data (events, attributes, flags) are correctly passed into the platform from various sources
• Validate trigger logic and data flows for automated journeys
• Maintain platform hygiene including naming conventions, templates, and workflow structures

Monitoring & Reporting of Performance Health

• Monitor and report on key operational performance metrics (e.g., deliverability, bounce rates, error frequency, channel performance) to identify trends and recurring issues
• Recommend and implement operational improvements to enhance campaign reliability, channel performance, and overall platform health

Cross-Functional Collaboration & Process Management

• Work closely with marketing, data, product, and engineering teams to deliver lifecycle touchpoints on time
• Maintain structured documentation, processes, and QA workflows for consistent execution

• 2+ years of experience in marketing automation, CRM operations, or related fields
• Demonstrable, hands-on experience with Braze for executing CRM or lifecycle marketing campaigns
• Strong attention to detail with excellent QA discipline and troubleshooting skills
• Familiarity with customer data structures, event-based triggers, and segmentation logic
• Proficiency in HTML, CSS, and Liquid templating, or familiarity with using AI platforms for code generation
• Excellent communication skills and a highly collaborative, team-oriented approach to work
• Strong personal alignment with GetGo’s core values:
  • Driven by Purpose
  • Stay Curious and Humble
  • Collaborate with Empathy
  • Make it Better
  • Get It Going!

GetGo Technologies is a Singapore headquartered technology-enabled mobility group on a mission to empower communities with accessible and sustainable mobility through GetGo Carsharing and ZipZap Car Subscription. GetGo Carsharing is Singapore’s largest and fastest growing carsharing service, with 3,000 vehicles over 1,700 locations islandwide, serving a community of over half a million users, 24/7. ZipZap Car Subscription is a car subscription service that aims to redefine longer-term personal car access through flexible, all-inclusive subscriptions.