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CRM Manager

Posted 17 days ago
0-2 years experience
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AI Summary

The CRM Manager will set up, launch, and optimize multi-channel communication campaigns including email, SMS, and push notifications. They will also monitor key performance metrics and collaborate with cross-functional teams to analyze campaign effectiveness and user engagement.

Company Description:

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

Always Pushing the Boundaries? You Already Belong at RISK!

Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.

Job Description:

  • Set up, launch, and optimize CRM campaigns across email, SMS, push, messengers, and in-app channels;

  • Manage promotional, trigger-based, automated, and one-time communication flows;

  • Create and maintain a promo calendar for campaigns, bonuses, and customer communications;

  • Configure and launch bonus and promo mechanics for different user segments;

  • Work with audience segmentation, cohorts, and user groups;

  • Conduct A/B testing, validate hypotheses, and scale successful solutions;

  • Monitor key CRM metrics: engagement, deliverability, conversion, retention, and reactivation;

  • Work with Tableau, Power BI, internal dashboards, and business metrics to analyze campaign performance;

  • Collaborate closely with analytics, product, content, design, support, and marketing teams.

Qualifications:

  • 6+ months of experience as a CRM Manager in the iGaming industry, preferably in casino and/or sports betting;

  • Hands-on experience with CRM campaigns, from welcome flows to retention and reactivation;

  • Practical experience with CRM platforms such as GR8, Smartico, Salesforce, or similar tools;

  • Strong analytical skills and experience working with Tableau, Power BI, dashboards, and CRM/business metrics;

  • Understanding of customer segmentation, A/B testing, bonus mechanics, and engagement metrics;

  • Ability to manage multiple campaigns simultaneously in a fast-paced environment;

  • Detail-oriented, organized, flexible, and ready to adapt to changing priorities.

Additional Information

Our Benefit Cafeteria is Packed with Goodies:

  • Children Allowance

  • Mental Health Support

  • Sport Activities

  • Language Courses

  • Automotive Services

  • Veterinary Services

  • Home Office Setup Assistance

  • Dental Services

  • Books and Stationery

  • Training Compensation

  • And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.

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