CRM Executive - DACH

Your Mission

• Write, review, and proofread CRM content and translations for the German market, ensuring all messaging is linguistically accurate, culturally relevant, and aligned with the brand tone of voice.

• Set up and execute CRM campaigns across all available channels, in line with the campaign plan agreed upon with the lead and the team.

• Build personalized player lifecycles, including onboarding flows, reactivation campaigns, loyalty triggers, and VIP journeys.

• Use data-driven insights to create segmented audiences for tailored, relevant communication.

• Monitor campaign performance, analyze key KPIs (engagement, conversion, retention), and bring actionable insights back to the team to drive continuous improvement.

• Work closely with Marketing, Product, and VIP teams to ensure CRM strategies are aligned with overall business goals.

What You Bring

• Excellent written and verbal communication skills in both English and German.

• Hands-on experience with Fast Track CRM or similar automation tools.

• Strong knowledge of player lifecycle management, covering onboarding, retention, reactivation, and churn prevention.

• A data-driven mindset with the ability to interpret campaign results and present findings clearly to the team.

What's in it for you?

For remote workers:

• 🌴28 days unavailable days & public holidays.

• ✈️ Relocation package to Malta if you prefer to relocate.

For Malta-based employees:

• 🍽️ Fully set-up kitchen and smoothie machine in the office.

• 🎮 Hangout zone equipped with a PS5.

• ☕ Specialty coffee orders on Mondays to kickstart the week.

• 🥗 Healthy lunches on Wednesdays.

• 📋 Private health insurance & 🏃‍♂️ wellness allowance.

• 💸 Exclusive discounts at local restaurants and businesses.

• 👶 Extended second-parent leave policy.

• 🚗 Your own private parking space.

• 🎉 Legendary Summer & Christmas events.