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The role involves building and executing CRM campaigns using SAS CI Studio to support personalisation across banking segments. Responsibilities include defining campaign logic with stakeholders and validating customer selection accuracy.
This is a remote position.
We are looking for a CRM Campaign Analyst to join the CRM and Personalisation area within a banking environment. The role focuses on building and executing CRM campaigns in SAS CI Studio, supporting customer targeting and personalisation initiatives across cards, payments, SOHO, and small business segments.
This is a hands-on role requiring practical experience with campaign execution, segmentation logic, and customer selection validation in a structured CRM environment.
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