The Creative Strategist will own the development of performance-driven creative for paid social channels, managing the process from hypothesis to post-launch analysis. They will collaborate with internal teams and external partners to translate audience insights into effective ad concepts that drive business metrics.
Creative Strategist Remote – International Contractor
This is a fully remote international contractor role for candidates located outside of the United States.
Position Overview
The Creative Strategist will own the development of performance-driven creative for paid social and other growth channels — from initial hypothesis through concept, brief, production direction, and post-launch analysis. This role sits at the intersection of strategy, creative, and performance: you’ll translate audience insight and campaign data into testable creative concepts that move business metrics.
Key Responsibilities
Strategy & Research
Develop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention)
Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositions
Run regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration library
Build messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking)
Creative Production & Briefing
Write creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative direction
Develop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channels
Brief and direct UGC creators, editors, designers, and freelance production partners
Maintain a consistent creative output cadence and a healthy pipeline of concepts in market
Performance & Iteration
Own a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metrics
Analyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent and translate findings into the next round of concepts
Partner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rate
Lead post-launch analyses and retros that turn results into shareable learnings across the team
Collaboration
Participate in client meetings and present strategic recommendations clearly and professionally
Collaborate across internal teams (paid media, account, design) and external partners
Stay current on marketing trends, AI tools, consumer behavior, and emerging digital platforms
Required Qualifications
MUST have 2+ years specifically in performance/direct-response creative for paid social — ideally in DTC, B2B SaaS, or agency contexts
Portfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview.
Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution margin
Strong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s)
Excellent verbal and written English; comfortable presenting to clients in professional settings
Strong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels)
Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, Figma
Experience briefing and directing video creative (UGC, talking head, mixed media), not solo production only
Strong organizational and project management skills with a high level of accountability and responsiveness
Minimum 3–4 hours of daily overlap with US Eastern Time
Preferred Qualifications
Experience working with remote international teams
Experience in growth-stage companies or agencies
Familiarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads)
Background managing or mentoring junior creatives, freelancers, or production teams
Work Environment
Fully remote global team
Asynchronous-first work environment with regular synchronous collaboration
Collaborative and fast-moving environment
Results-oriented culture focused on innovation, execution, and continuous improvement
Regular communication through virtual meetings, messaging platforms, and collaborative project tools
Compensation & Benefits
Compensation: $40,000 – $50,000 USD per year (depending on experience, expertise, and scope of work)
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
