Creative Strategist for a 8-figure D2C Suplement Brand (Remote, LATAM)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client

Is a direct-to-consumer eCom startup in the dietary supplement space that was recently ranked 36th fastest growing private company in North America by Inc. Magazine.
We're seeking a Creative Strategist to drive paid advertising performance through high-converting ad concepts and data-driven iterations. You'll generate fresh creative angles, script compelling ads, and work closely with our CEO, Sr. Creative Strategist, creative production team, and media buyers in a fast-paced feedback loop. This role requires a deep understanding of DTC ecommerce, consumer psychology, and what makes ads stop the scroll and drive purchases

What You'll Own

• Research creative trends across competitors and other DTC subscription companies to guide your work
• Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
• Write scripts for various ad formats, including UGC, VSLs, static ads, and short-form video content
• Adapt hooks, messaging, CTAs, and value propositions based on the creative concept, target audience, pain point, level of awareness, and funnel stage.
• Write and optimize landing page copy that creates strong message continuity between the ad and post-click experience and drives conversion.
• Develop and test different direct-response copy angles, including problem/solution, pain-point, benefit-led, objection-handling, testimonial/social proof, educational, and offer-driven messaging.
• Review campaign performance feedback from the media buyer and use data to inform next creative iterations
• Provide clear direction and feedback to the design/video team to ensure effective execution
• Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
• Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts

Requirements

• Proven copywriting experience within DTC eCommerce and performance marketing, with a portfolio or examples demonstrating copy that has been used in paid acquisition campaigns.
• Demonstrated experience writing creative briefs and direct-response copy for UGC scripts, Meta ads, static creatives, video ads, and other paid social formats.
• Landing page copywriting experience, with an understanding of conversion-focused page structure, message match, benefits, objections, proof, offers, and CTAs.
• Strong ability to craft hooks, angles, headlines, body copy, CTAs, and value propositions that convert.
• Comfortable interpreting ad performance metrics and feedback to understand not only which creatives are working, but which messaging, hooks, and angles are driving performance.
• Strong understanding of consumer psychology, levels of awareness, pain points, objections, buying motivations, and funnel stages, and the ability to translate these into differentiated messaging.
• Ability to produce high-quality concepts quickly and iterate based on data
• Clear, proactive communicator who thrives in collaborative feedback loops

Benefits

• Fully remote
• Full-time and long-term contractor role
• $6k–$7k/month
• A real seat at the table; you'll work alongside our creative strategist and have significant input into strategy and process, not just execution
• Room to grow as part of a small, high-performing team