Content Marketing Specialist

Description

Job Title: Content Marketing Specialist

Job Location: Fully Remote

Job Type: Full-Time, Non-Exempt

Hourly Rate: $33 - $37 per hour

Position Overview

The Content Marketing Specialist will develop and manage content across social media, email, web, and other marketing channels while supporting lead generation, SEO, analytics, events, recruitment marketing, and sales initiatives.

The ideal candidate has 3–5 years of B2B marketing experience, strong writing and content-creation skills, and a proven ability to grow and engage social media audiences of 20,000+ followers.

Full-Time Benefits:

• Paid Time Off and Paid Holidays
• Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts
• 401K with Company Match

About Us:

Frasco has been in business for 60 years as a family-owned full-service investigation company with hundreds of investigators and regional office nationwide. Our vibrant company culture, driven by core values of integrity, innovation, and excellence, fosters a supportive and collaborative environment where every individual is valued. We are committed to diversity and inclusion, encouraging applications from all backgrounds. Join us to make a meaningful impact and thrive in a positive, respectful workplace. 

Key Responsibilities

• Create and manage content for social media, email, blogs, case studies, webinars, sales materials, and internal communications.
• Manage Frasco’s LinkedIn, Facebook, Instagram, TikTok, and YouTube channels.
• Develop content calendars and strategies to increase reach, engagement, and follower growth.
• Manage LinkedIn campaigns and support lead-generation and prospecting initiatives.
• Use LinkedIn Sales Navigator to identify prospects and support Sales.
• Conduct website audits and support SEO, website optimization, and content updates.
• Track social media, website, campaign, and lead-generation performance.
• Develop marketing dashboards and provide data-driven recommendations.
• Support recruitment marketing, employer branding, webinars, conferences, and events.
• Create presentations, brochures, one-pagers, sales sheets, graphics, videos, and other marketing collateral.
• Collaborate with Marketing, Sales, Operations, HR, and Training on cross-functional initiatives. 

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field, or equivalent experience.
• 3–5 years of professional B2B marketing experience.
• Demonstrated success growing and managing social media audiences of 20,000+ followers.
• Strong writing, editing, communication, and content-creation skills.
• Experience with social media management, content calendars, website optimization, SEO, and marketing analytics.
• Experience with LinkedIn and LinkedIn Campaign Manager.
• Strong organizational and project-management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

Experience with:

• LinkedIn Sales Navigator
• Microsoft Dynamics CRM
• WordPress or other CMS platforms
• LinkedIn Ads and Meta Business Suite
• Metricool, Canva, Wistia, Synthesia, or similar tools
• Professional services, insurance, investigations, legal, healthcare, or other complex B2B industries
• Webinar, conference, and event marketing

What Success Looks Like

You will help Frasco:

• Grow social media audiences and engagement.
• Increase website traffic and organic visibility.
• Generate qualified leads through content and digital campaigns.
• Provide actionable marketing insights through data and reporting.
• Support Sales with effective content and lead-generation tools.
• Strengthen Frasco’s brand and market presence.
• Create content that delivers measurable business results.

Why Frasco?

Frasco is a values-driven organization that believes in Integrity, Valuable Quality, Respect, Responsible Stewardship, Always Grateful, and Empowered Leadership. We offer opportunities for professional growth, competitive benefits, and a collaborative environment where employees can make a meaningful impact.

Join Frasco and help us tell the story of a company that delivers the facts our clients need to Decide Without Doubt.

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