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CuraLinc Healthcare

Content Manager, Global and Segments

Posted 2 hours ago
5-10 years experience
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AI Summary

The Content Manager will own the operational model for localization and segment adaptation to ensure content scales effectively across regions and personas. They are responsible for managing external vendors, establishing quality standards, and ensuring clinical and brand alignment across all global materials.

CuraLinc Healthcare is looking for a Content Manager, Global and Segments to ensure CuraLinc content scales across languages, regions, industries and member personas without creating duplicative or custom heavy workflows. This role supports both engagement and product content by building governed localization systems and structured, reusable segment adaptations. Success in this role comes from operational clarity, high quality localization outcomes, disciplined segmentation governance and the ability to translate persona insights into scalable, hyper relevant content.
 
Success in this role comes from operational clarity, high quality localization outcomes, disciplined segmentation governance and the ability to translate persona insights into scalable, hyper relevant content. It also depends on the design and production judgment to execute global materials directly rather than routing every step through a separate design resource.

CuraLinc Healthcare delivers transformative mental health care fueled by connectivity, marrying technology and personalized advocacy to support thousands of the world's best employers and millions of their employees throughout their mental health care journey.

CuraLinc Healthcare is a service-driven organization whose employees are treated with professionalism and respect. We believe that "a chain is only as strong as its weakest link" and, therefore, look to hire high-performing professionals with outstanding experience, work ethic and character.

We strive to provide all selected applicants with a smooth recruitment experience. Therefore, we ask that you complete an application for employment via curalinc.com/careers or this posting's easy apply. If you are selected for a position with CuraLinc, we will not ask for personal or financial information via email. Should you have any questions or concerns, please contact us via HR@curalinc.com. 

Primary Responsibilities 
  • Localization Strategy and Vendor Management
    • Owns the Operational Model for Translation and Localization, Including External Partner Management
    • Defines How Localization Requests are Submitted, Prioritized and Tracked
    • Manages Translation and Localization Vendors, Including Quality Calibration and Turnaround Expectations
    • Establishes SLAs and Performance Standards with External Partners
    • Ensures Translated Content Maintains Clinical Accuracy and Voice Consistency
    • Plans Localization Early so it is Integrated into Launch Timelines
  • Quality Control and Brand Consistency
    • Localization is Not Only About Language but About Tone, Meaning and Trust
    • Establishes Quality Standards for Localized Content
    • Ensures Cultural Appropriateness and Clinical Alignment
    • Coordinates Internal Clinical or Compliance Review when Needed
    • Reduces Inconsistent Outcomes Through Standardized Review and Storage Practices
  • Industry And Segment Adaptation Governance
    • Owns how Content Is Adapted for Industries and Portfolio Segments Across Engagement and Product Content
    • Defines What Qualifies as Segment Adaptation Versus True Custom Work
    • Builds Reusable Industry Ready Bundles Where Patterns Repeat
    • Ensures Adaptations Align to Approved Messaging Guardrails
    • Partners with Strategy and Content Leads to Prioritize Segment Development Based on Portfolio Impact
  • Persona Archetype Alignment and Hyper-Personal Enablement
    • Ensures Industry Specific Content Reflects the Values, Motivations and Barriers of Our Persona Archetypes in a Structured, Repeatable Way
    • Maps Persona Archetypes to Industries and Segment Priorities
    • Translates Persona Needs into Actionable Guidance for Creators
    • Maintains Reusable Persona Aligned Messaging Frameworks
    • Reviews Segment Drafts for Persona Fidelity and Strategic Alignment
    • Identifies Where Personalization Adds Impact Versus Where Standardization Protects Scale
  • Systems, Versioning and Reuse
    • Ensures Localized and Segmented Assets Are Governed and Discoverable
    • Maintains Clear Source of Truth Versions and Derivatives
    • Supports Naming Conventions and Version Control
    • Prevents Reliance on Scattered or Side-Channel Storage
    • Maintains Visibility into What Exists by Language, Industry and Persona Pattern
  • Planning and Visibility
    • Maintains Forward Looking Visibility into Upcoming Localization and Segment Needs
    • Surfaces Timeline Risks Early
    • Ensures Vendor Capacity Aligns with Internal Campaign and Product Release Calendars
  • Communication and Collaboration
    • Collaborates with Engagement Strategy, Product Content, Creators, Operations, Clinical Reviewers and External Localization Vendors. Works Best When Included Early in Planning so Segmentation and Localization are Embedded Rather Than Retrofitted
Required/Minimum Qualifications
  • 5+ Years of Experience in Localization, Content Operations or Content Strategy, Preferably in a B2B2C or Healthcare Environment
  • Experience Managing Translation or Localization Vendors, Including SLAs and Quality Calibration
  • Strong Understanding of How to Build Reusable, Governed Content Systems Across Languages, Industries and Personas
  • Ability to Distinguish Scalable Segment Adaptation from One-Off Custom Work and to Build Frameworks That Protect Scale
  • Excellent Cross Functional Collaboration Skills Across Engagement Strategy, Product Content, Operations and Clinical Review
  • Experience with Content or Project Management Tools Such as ClickUp, Frontify or Sanity Is a Plus
  • Strong Written and Verbal Communication Skills
This is a full-time, salaried role, located in the continental United States and Hawaii, and includes a robust benefits package, with 100% company-paid single tier medical coverage insurance, PTO, 401(k) with match, dental, vision, life, and disability insurance.

CuraLinc is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin or disability.

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