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AI Summary

Own the end-to-end content strategy and social presence on LinkedIn and X to build the brand for founders and investors. Create diverse content formats including posts, scripts, and podcasts to drive reach and inbound growth.

We are hiring a Content Lead to own our voice on the internet: the content strategy, the social brand, and the story Paires tells the startup and venture world. Your audience is specific: successful US founders at seed to Series B, the hottest pre-seeds, and the investors around the world who back them.

Paires is where founders come to raise capital. We pair them with the right investors from a large, engaged global investor network, then our agents manage the relationships that turn into meetings. It is a two-sided platform, live with paying clients, profitable and self-funded, built by a small, senior, flat team that ships fast.

The role

You own our content strategy and social presence from A to Z: what we say, where we say it, and the brand founders and investors meet before they ever talk to us. You report directly to the co-founders, strategize with them, and get real creative freedom. This is a strategy and creation seat, not a scheduling seat. You do not need to be technical and you do not need to know paid ads - design, engineering, and video production are covered, and we train paid. The taste and the voice are the hire.

What you will own

  • The content strategy across LinkedIn and X: what we publish, why, and the voice it carries.

  • The content itself. You write it and you make it, short-form and long-form.

  • Podcasts and sit-downs with successful founders and investors, from idea to published.

  • Growing our audience of founders and investors, measured in reach and inbound, not vanity metrics.

You are a fit if you

  • Already live in the startup and VC corner of the internet: on LinkedIn and X daily, following the rounds, the funds, and what is going viral in this space this week, because you genuinely love it.

  • Have grown an audience or a brand you can prove: a named account you owned or ran, numbers you know from memory, handles we can open.

  • Make the content yourself: hooks, posts, scripts, edits. Creator first, coordinator second.

  • Can take one piece that outperformed and explain exactly why it worked, and one that flopped and what you changed.

  • Are early in your career, roughly two to five years in, hungry, and extremely online.

  • Bonus: a personal following among founders or investors, podcast or newsletter production, SEO or AEO.

What we offer

Our audience lives in US Eastern time - that is when this audience is online. Fully remote and async. Your day overlaps with US Eastern time for a few hours - not full US hours. The best AI tooling, paid (Claude Code, Cursor, top models). Direct access to the co-founders, real creative freedom, and a green field: you are our first content hire, and the brand is yours to build. Paid ads and SEO are not required coming in, we invest in teaching you.

How to apply: hit apply, which takes you to our short application form. We read every application.

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