Commercial Strategy - Upper Respiratory

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Commercial Strategy - Upper Respiratory 

The Senior Manager, Commercial Strategy develops the Strategic Account Plans for their respective brand that incorporates Brand Objectives and Strategies, and Shopper Insights to help achieve the Brand’s budgeted sales and profit goals. The Senior Manager, Commercial Strategy drives the trade strategies and brand sales fundamental plan through the business planning process through partnership with Sales and Marketing to optimize plans that deliver growth for their brand. This role also serves as a liaison between all internal cross-functional partners to represent their designated brand.

YOUR TASKS AND RESPONSIBILITIES:

• • Oversees the development of the annual Strategic Account Plans for their designated brand pod, driving Bayer brand business goals in line with Customer Requirements while leveraging all data sources including consumer/shopper insights and syndicated data.
  • The account plan includes promotional, pricing, distribution, and shelving strategies and tactics.
  • Assists in key sales with the customer.
  • Serves as the voice of Sales and Customer with Marketing, providing Sales perspective and POV and proactively champions/influences sales aspects of key initiatives such as:
    • 4 P’s (promotional, placement, product/assortment, pricing)
    • Timing
    • Trade activation needs
    • Customer response
    • Competitive Intelligence
  • Oversees the development of new item launch strategy and sales communications, including:
    • Launch distribution goals
    • Promotional strategies and tactics
    • Shelving objectives
    • Shopper strategies and tactics
    • Pricing objectives
    • New Item Launch materials
    • Presenting the new item to the sales organization and Customers
  • Acts as an organizational advocate to enhance understanding and potential application of shopper engagement, while driving ongoing analysis, research, and evaluation to evolve trade strategies.
  • Leads communication and sharing of best practice learning to Field Sales and Brand.

• • Oversees and supports the business planning process for assigned business units.
  • Ensures information provided is accurate, on-time, clear, actionable and meets sales and retailer requirements.
  • Serves as the internal voice of the customer sales teams and leads/addresses any national or retailer-specific strategic opportunities or issues with appropriate cross-functional stakeholders, including but not limited to:
    • Marketing
    • Finance
    • Operations/supply and demand planning
    • Project management
    • I&D
  • Serves as liaison with Bayer Research in scoping and fielding shopper research.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• • Education: Knowledge equivalent to BS/BA degree (MBA desirable);
  • Must have sales experience handling a top account.

• Fit to Win competencies:
  • Builds effective teams
  • Cultivates innovation
  • Learning and change agility
  • Customer focus
  • Action oriented/drives results
  • Collaborates globally and locally
  • Plans & aligns
  • Drives stakeholder engagement
  • Effectively manages suppliers
• Fit to Win skills:
  • Financial acumen:
    • Excellent financial management skills to critically assess strategic goals and cost investments versus results.
    • Ability to streamline operational processes.
    • Experience in a basic understanding of brand P&Ls, ROI, and budget management.
  • Understand the customer and the marketplace:
    • Exceptional knowledge of retailer landscape and how to impact the total market.
    • Understand the impact of individual decisions to Bayer’s total business and relevant long-term implications.
    • Prior direct selling leadership experience with a top national retailer and commercial strategy or sales operations experience required.
  • Communication/active listening: Excellent written and oral communication skills.
  • Negotiation skills:
    • Proven experience in influence management.
    • Proven ability to develop win-win solutions to complex situations.
    • Superior problem-solving skills.
  • Tech/digital savvy:
    • Robust analytical capabilities across a variety of data sources and platforms with ability to translate into action-minded recommendations.
    • Advanced computer literacy skills required, specifically MS Excel and PowerPoint.

Preferred Qualifications:

• • 8 years of progressive sales experience in the consumer packaged goods industry or equivalent combination of education and/or experience;
  • 2 years of Headquarters Trade Marketing Experience preferred;
  • 2 years of Field Sales Experience preferred.

This posting will be available for application until at least November 16, 2026.

Employees can expect to be paid a salary between $148,600-$223,000. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.