Commercial Director, B2C

We’re looking for a Commercial Director to join us at Telia Finland.

I’m Raivo Rosts, Head of Consumer, and I’m searching for an experienced commercial leader ready to grow with us. We’re an ambitious team focused on creating sustainable growth, strengthening customer value and building an even more competitive Consumer business.

What you’ll do

This is a broad commercial leadership role where you will lead the commercial agenda for our Consumer business, balancing short-term performance with sustainable customer value and long-term revenue growth.

You will:

• Lead the Commercial organization and set a clear commercial agenda focused on sustainable growth, customer value and profitability.
• Own commercial performance and P&L, including pricing, campaigns, revenue development and commercial forecasting.
• Drive customer-base value through effective customer value management, segmentation and lifecycle activities.
• Strengthen acquisition, retention, churn prevention, win-back and cross-sell performance.
• Use customer, market and performance analytics to identify opportunities and support fact-based commercial decisions.
• Translate customer and market insights into clear commercial priorities and input for product, proposition, sales and marketing plans.
• Work closely with Sales, Product & Portfolio, Brand & Marketing and Operations to ensure aligned priorities and strong execution.
• Lead and develop an experienced team, creating clarity, accountability and engagement around shared goals.

The position location is in Helsinki, Finland.

What will help you thrive in this role

You combine strong commercial judgement with an engaging leadership style. You are curious, comfortable challenging established thinking and able to turn ideas into action. At the same time, you know that sustainable results come from bringing people together and creating shared ownership.

We believe you will thrive in this role if you have:

• Proven experience in commercial leadership within a consumer-focused business. Experience in the telecommunications industry is a strong advantage.
• Strong understanding of customer-base management, acquisition, customer value, propositions and revenue growth.
• A track record of driving commercial performance and growth in a competitive market.
• Experience in leading change and turning strategy into focused execution and measurable outcomes.
• Strong analytical and commercial capability, with the ability to translate customer and market insights into action.
• The ability to collaborate effectively across functions and build alignment around common commercial priorities.
• An engaging leadership style that combines ambition and accountability with openness and care for people.
• The curiosity and courage to challenge existing approaches and explore new opportunities for growth.
• Fluency in English.

Join us to shape smarter living for people, businesses, and the planet

At Telia, we’re a team of 14,000 colleagues across the Nordics and Baltics, passionate about technology and connectivity. As a Leading Telecommunications Operator & Climate Leader, we drive change with large-scale, impactful projects while building a sustainable, inclusive world.

Here, you can grow your skills, lead meaningful projects, and thrive in a supportive, diverse environment. Whether you’re taking your first step or your next, Telia is a place to grow, belong, and make a real impact.

What we offer

When you join us, you'll receive a comprehensive benefits package tailored to your local market, opportunities for remote work, and more. You'll also have the chance to earn a bonus based on your performance and Telia's results.

Ready to make better happen?

We look forward to receiving your application in English by 2026-11-05 and to make sure that your personal data is kept safely, we kindly ask you to apply through our recruitment system. We are not able to handle applications via e-mail or equivalent.

Want to know more about this role? Please reach out to Helen Väljaste, Talent Acquisition Partner – Executive Search at helen.valjaste@telia.ee. Background and reference checks will be part of the process. 

Equal opportunities

At Telia, we recognize talent by professional skills and growth potential. We champion diversity, ensuring every individual’s needs are met, regardless of disability, gender, age, nationality, sexual orientation, or social status. Together, we’re dedicated to fostering an inclusive work environment where your uniqueness is our strength.

Join us and let’s make better happen - together!