Client Strategy Manager

Job Title: Client Strategy Manager

Company: Genie Goals Ltd

Department: Client Strategy Team

Location: Distributed - remote with usable Cambridge office and occasional travel

Working Hours: Full Time 37.5 hours per week with flexible working arrangements

Salary Range: £37,855 - £41,010 pa

About Us

Genie Goals are Big-Picture Performance Marketing Experts.

We use a considered full-funnel approach that creates results for bold ecommerce brands such as Mamas & Papas, The Diamond Store, Scamp & Dude, Bird & Blend Tea Co and many more.

We are globally award winning across our 3 services: Paid Search, Paid Social and Affiliate Marketing.

All while creating a remarkable, inspirational workplace where our team can grow, learn and develop. Recently we were named:

• Top 100 UK's Best Workplaces (Small)™ 2023, 2024, 2025 & 2026 - including a 14th placing in 2026!

• Top 100 UK's Best Workplaces for Women™ 2023, 2024 & 2025

• Top 100 UK's Best Workplaces for Development™ 2024, 2025 & 2026 - including placing 4th in 2026!

• Top 100 UK's Best Workplaces in Advertising, Media & Marketing (Small & Medium)™ 2024 & 2025

• Top 100 UK's Best Workplaces for Wellbeing™ 2025 & 2026

We are proud to be a certified Great Place to Work!

Job Overview

As a Client Strategist, you are the strategic anchor for your clients' daily reality and the crucial bridge to our technical execution engine. Supported by the Head of Client Strategy & Delivery, you are responsible for evaluating strategic gaps, crafting bold roadmaps, and delivering the "Big Picture" performance that drives client growth.

Not the ‘doer’ of daily platform tasks, you will take full strategic ownership of a dynamic portfolio of our agency clients. Managing a suite of Tier 2 clients, you are expected to deliver a high standard of exceptional people skills, active listening, and rigorous internal gatekeeping.

Key Responsibilities

High-Level Strategy & Big Picture Thinking

• Industry-Leading Strategy: Supported by the Head of Client Strategy, lead the development of industry-leading, bold, and innovative cross-channel digital marketing strategies, deeply understanding client objectives, targets, and performance to drive their success.

• Channel-Agnostic Gap Evaluation: Operate in a 'channel agnostic' way to deliver true Big Picture Thinking. Maintain a deep understanding of industry trends and market insights, proactively identifying their impact on client strategies, and collaborate with Heads of Channel to refine and innovate channel-specific strategies

• Curating the Narrative: Take ownership of digesting and curating the reporting narrative. You will translate the data and methodologies provided by the Innovation & Technical Hub into a compelling, easy-to-understand commercial story that proves our value to the client.

• Proactive Problem Solving: Act as the primary strategic point of contact for resolving client challenges. You must confidently manage client expectations and escalate to the Head of Client Strategy when an account is at risk of churning, a client demands out-of-scope work, or an issue requires a formal commercial review.

• Continuous Development: Continually build your own personal awareness, knowledge, and skills across all marketing channels (both Genie Goals offerings or otherwise) to remain at the cutting edge of the industry.

Cultivating Client Relationships & Stakeholder Management

• The Ultimate Gatekeeper: With guidance from the wider Client Strategy team, act as the strategic shield for the Innovation & Technical Hub. You must confidently set and hold clear boundaries with clients to prevent scope creep, ensuring all technical requests are translated into crystal-clear briefs and formally signed off before execution begins.

• One clear view: Be the clients eyes at Genie Goals - ensure they have full visibility of their roadmap, their deliverables and their performance. Give your clients the confidence that nothing is missed with a clear and concise all encompassing view.

• Empathetic Stakeholder Management: Apply exceptional people skills, deep empathy, and active listening to truly "put yourself in others' shoes" during client interactions. You must actively "sort through the noise" and "read the room" to uncover the client's true business challenges rather than just reacting to their immediate requests.

• Commanding the Room & Meeting Management: Chair key client meetings and Strategic Business Reviews as the independent, Genie Goals representative. You will be accompanied by Innovation & Delivery Leads, Heads of Channel and the Head of Client Strategy when strategically necessary to enhance relationships, while being highly respectful of internal time and protecting the Technical Hub's utilisation rates.

• A ‘Chameleon Consultant’: As the the strategic consultant for our clients, you are able to transfer and adapt your strategic thinking across different verticals and industries

• Build unbreakable relationships: Accompany clients to Genie Goals events and face to face events and meetings ensuring they feel like Genie VIPs and that we are a true extension of their team.

• Supercharge the Supply Chain: Teamwork with the Innovation & Delivery Hub and the Heads of Channels is essential in a supply chain which works like clockwork. Feedback on workflows to constantly optimise with radical candor taking responsibility for your area of the supply chain. Strive for excellence and be willing to implement new processes as and when required to ensure smooth client service.

Commercial Ownership & Growth

• Portfolio Revenue & Scope Protection: Hold accountability for the top-line revenue and commercial health of your portfolio. While the Innovation & Delivery Hub owns execution efficiency, you are responsible for protecting the agency's margin by fiercely managing scope creep, setting clear boundaries, and ensuring all briefs are precise so technical time is not wasted.

• Upsell Identification (The Spotter): Ask the right questions to yourself, your team, and your clients to proactively identify upsell opportunities to increase client ‘stickiness’. You will tee up these opportunities and collaborate with the Head of Client Strategy and Heads of Channel to develop the commercial proposals.

• Dynamic Portfolio Delivery: Take full strategic ownership of your assigned, dynamic client portfolio of core agency clients. You will adapt your strategic approach to suit a diverse mix of clients, balancing different GP values and complexities, while owning their daily satisfaction and retention to drive the agency's overall growth.

• New Business Support: Support New Business by leading the strategic elements of pitch proposals when required.

Optimise performance through bold creative strategies

• Clear creative direction evolving with the brand at heart: Balance brand objectives and performance best practice to advise clients with a clear strategy which evolves with evolution and innovation in the platforms’ ecosystems.

• Strategic Concepting & Brand Translation: You'll take the client's overall brand message and translate it into high level strategies. Loop in macro social media trends shared within the wider Genie Goals team by the Head of Paid Social and proactively suggest ways to incorporate them into the client's ad account.

• Collaborating on Testing Roadmaps: You'll share ownership of the creative testing roadmap with our Innovation team. While they bring the data, you're responsible for filtering the direction, walking client stakeholders through the plan, and ensuring it perfectly aligns with their broader business goals. You’ll have the opportunity to bring in Innovation & Delivery Leads to support these conversations.

• Concept Curation & Feedback: Think of yourself as the strategic filter for the Innovation & Delivery Hub. You'll review their data-led concepts, identify which ones truly sing for the client's specific brand identity, and provide constructive, dot-connecting feedback.

• Strategic Creative Reviews: You'll run engaging creative strategy sessions with client stakeholders. The goal? Helping them improve their internal capabilities and effortlessly align their in-house creative output with our performance recommendations. Supported by the Head of Paid Social and the Innovation & Delivery Leads where needed.

• Finger on the pulse of what makes a winning creative: Keep up to date on what makes the most compelling creative on all platforms - what works, what needs to change and what’s next.

Agency Contribution & Compliance

• Embody the Genie Behaviours: Embody the Genie Goals Behaviours, particularly Be Authoritative, But Always With Respect (bringing ideas with confidence and challenging clients) and Trust Built On Transparency. Be prepared to have the ‘difficult conversations’.

• One Genie: as the client lead, you need to know when to take the call and when to seek collective wisdom.

• Operational Accountability: Ensure you accurately record your time in Scoro and that the strategic direction you set strictly aligns with client SLAs to protect agency profitability.

• Compliance: Understand and comply with all GV guidelines for security, data protection, and GDPR compliance.

What We Offer

• Remote Working Allowance

  • We pay all Genies £126 per month WFH allowance

• Flexible Working

  • We provide flexibility in working options and work in a distributed team model

• 25 Days Annual Leave

  • + Bank Holidays

• Enhanced Absence and Family Leave Policies

• Workplace Pension

  • Your 4% employee contribution is matched by Genie via salary exchange

• Employee Referral Scheme

  • A bonus payment if we hire someone you recommend

• Electric Car Scheme

  • Allows you to lease an electric car through salary exchange, giving savings on Tax and NI

• Cycle to Work Scheme

  • The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange

• Genie Academy

  • Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business

• Quarterly Social Events

  • We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes

• Access to Spill

  • Professional therapist sessions

• Wellness Activities

  • Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing

• Wellbeing Perks

  • Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement

• Genieversaries

  • Work anniversary awards give gratitude to Genies for their dedication and commitment to the business

We look forward to receiving your application!

Diversity, Equity & Inclusion

Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know via apply@genieventures.co.uk