Category Manager

The MaryRuth’s Category Manager will join our growing Retail team, reporting to the Director, Category Management & Sales Planning. The Category Manager will bring deep analytical expertise and leverage this to develop comprehensive category stories for retail buyers, monitor various category performance and trends, and make data-driven recommendations to support successful product launches and sales. This role is highly technical and will combine that technical ability with retail and category knowledge to serve as the retail analytics SME and enable ongoing growth and expansion. This is a full-time, salaried, remote role with a salary range of $35,500 to $39,600 MXN/month.

Responsibilities

• Own day-to-day use of MaryRuth's syndicated data stack (SPINS, NielsenIQ, Circana and Walmart Scintilla) and act as the primary analytical resource for the Retail team.

• Build buyer-facing category stories for joint business plans (JBPs), line reviews, and QBRs across top accounts such as Whole Foods, Target, Walmart, Sprouts, Costco, and Sam's Club, including the category context, competitive read, and MaryRuth’s brand recommendation.

• Run competitive and white space analysis across VMS, tracking competitor launches, ingredient and format trends, pricing, and promotional activity; proactively flag and share threats and risks before the next review window.

• Diagnose category and brand performance issues to determine root cause and accurately distinguish causation from correlation across distribution, velocity, price, promotion and assortment.

• Own shelf and distribution analysis, distribution voids by account, assortment recommendations, planogram input, and category review preparation.

• Analyze new item launch performance against benchmarks and, as needed, recommend any corrective action for positioning, distribution, or promotion.

• Review and improve the quality of broker-supplied category outputs before they reach buyers.

• Maintain a master category presentation template and ensure consistency of data definitions, sources, and periods across all buyer-facing materials.

• Other responsibilities as assigned.

• Travel (<5%) may be required on an as-needed basis with advance notice provided to the employee.

Qualifications

• Minimum 4+ years in category management, category development, or shopper insights in CPG is required.

• Fluency in verbal and written English required.

• Advanced, hands-on proficiency with at least two of the major syndicated data platforms (SPINS, NielsenIQ, and Circana), including creating and building custom reports.