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The Business Analyst will develop analytical tools to improve customer acquisition and retention while managing marketplace operations and marketing initiatives. They will also draft communication copy, manage automated drip campaigns, and oversee paid media efforts to maximize ROI.
Role Overview:
The Business Analyst will report to, and work closely with, our central operations team lead. In this role you will need to identify and implement data-driven scalable strategies to grow our business. Successful team members have an “extreme ownership” mentality, understand the importance of data and attention to detail, and are high-energy solution oriented problem solvers. We’re looking for team players who are looking to make an immediate impact at a high-growth disruptive startup. This role can be remote (U.S. based only), or in-person in McLean, Virginia.
Opportunities:
Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage
Hands-on assistance managing dynamic and growing marketplaces using custom dashboards
Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives
Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness
Draft copy for and implement email, text, and other digital communication and marketing campaigns
Run and expand Empower’s vehicle-exterior advertising program
Run and expand Empower’s in-vehicle marketing efforts
Help create content for Empower’s unpaid, organic social media campaigns
Help manage paid media campaigns to maximize RO
Candidate Requirements:
Bachelor’s or other 4-year degree with high academic achievement
0-2 years of post college professional experience, ideally in a fast paced environment
Experience in data analytics (proficiency with Excel/Google Sheets required; experience with SQL/R/Python is a plus).
An innate understanding of ROI
Ambitious and dependable
What Do We Offer?
Competitive compensation: $60,000 - $80,000 base salary (based on experience) + equity + performance based bonus + competitive benefits
Being part of a great team to better the lives of gig workers
Exposure to C-Suite and other senior team members across all departments
No dull or unchallenging days!
We are currently unable to sponsor visas for this position
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