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BeiGene

Brand Manager, Onco-Hematology – France

Posted 7 days ago
€74000 - €92500 per year
2-5 years experience
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AI Summary

The Brand Manager is responsible for developing and implementing the local marketing strategy for onco-hematology products in France. They will lead cross-functional teams to execute tactical plans, manage budgets, and ensure alignment with global strategies to maximize brand performance.

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Under the direction of the Hematology Franchise Head, the Onco-hematology Brand Manager will be responsible of developing the marketing strategy and deploying operational plans to support the best patient experience and product optimal use in France .

He/she will be responsible for managing allocated resources to achieve the objective, adapting the EU/Global strategy to the national market and supporting the commercial team in France to achieve the ambition. The Brand Manager will also work in close and meaningful collaboration with cross functional teams to seek for synergies and alignment.

 

Essential Job Functions:

 

  • Lead the cross-functional development and implementation of the local marketing strategy for the brand/indications he/she is responsible for, in alignment with EU brand plan,
  • Generate, collect, analyze and integrate market data, field and HCPs insights to anticipate the future market landscape and capture  any opportunities to maximize brand performance
  • Build and execute the tactical plan in close collaboration with cross functional teams
  • Guarantee cross functional collaboration and alignment with colleagues and with other countries.
  • Find innovative opportunities to differentiate, bring added value to key stakeholders, improve our product business performance, maximize the product experience in the market and optimize the patient journey
  • Drive the development and implementation of an omnichannel marketing plan adapted to the French market.
  • Ensure regular tracking and meaningful reporting of relevant KPIs and overall performance of key initiatives,
  • Create and ensure the validation of branded promotional materials according to the Regulatory requirements in France
  • Partner with HCPs through regular contacts to inform the strategy, tactics and projects.
  • Participate in national and international scientific meetings, symposia and workshops.
  • Input the forecasting models and update accordingly as assumptions evolve.
  • Manage and plan the expense budget dedicated to marketing activities
  • Operate in accordance with BeOne´s Standards of conduct and all applicable local laws and regulations to maintain the highest standards of patients focused ethical conduct.
  • Organize regular trainings and updates for Key Account Managers (KAMs), in partnership with Training Manager.


Supervisory Responsibilities:
 

  • No direct reports
  • Identify and coordinate agencies/vendors/technologies/tools/partners that can enable the execution of the tactical plan and take responsibility for project management (contracts, invoicing, communication).
  • Lead project teams and cross-functional initiatives

 

Qualifications : 

  • 3+ years of qualified work experience in customer engagement / marketing roles in the pharmaceutical or biotechnology industry.
  • Previous experience and knowledge in Hematology/Oncology.
  • Experience in omnichannel is a plus

 

Skills & Competencies

  • Strong organizational skills and attention to detail.
  • Ability to manage multiple priorities and stakeholders.
  • Proactive and solution-oriented mindset.
  • Strong communication and interpersonal skills.
  • Ability to work both autonomously and within a team.
  • High level of integrity and compliance awareness.
  • Self-driven, demonstrates leadership and agility within a dynamic evolving environment
  • Synthesizes complex or diverse information.
  • Proven abilities in project management, with rigorous structured approach.
  • Good social skills and capacity for teamwork.
  • Autonomous, completes tasks on time and communicates appropriately.
  • Highly motivated, solution oriented and a positive attitude and out of the box thinker.
  • Able to deal with frequent change, delays, or unexpected events

 

Technical Skills

  • Microsoft Office (Outlook, Excel, PowerPoint, Word)
  • Experience with regulatory platforms (e.g.,Veeva)

 

Languages

  • Fluency in French and English required

 

Travel

  • Approximately 30%(HCP partnerships, FR/EU congresses/events)

 

Salary Range Americas/EU/NM: 74,000.00 EUR - 92,500.00 EUR

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

  • Fosters Teamwork
  • Provides and Solicits Honest and Actionable Feedback
  • Self-Awareness
  • Acts Inclusively
  • Demonstrates Initiative
  • Entrepreneurial Mindset
  • Continuous Learning
  • Embraces Change
  • Results-Oriented
  • Analytical Thinking/Data Analysis
  • Financial Excellence
  • Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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