Brand Analyst Sweets & Refreshments

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. 

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. 

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. 

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

The Sweets & Refreshments Business Performance Manager is a key member of the Marketing organization and serves as the connective tissue across brand strategy, day-to-day business management, innovation delivery and commercial execution. The role brings a general management mindset to the portfolio, translating data and cross-functional inputs into a clear view of performance, risks, opportunities and required actions. 

Working closely with Brand Marketing, Commercial Strategy, Sales, Supply Chain, Demand Planning, Finance, Consumer Connections, Insights & Analytics, Innovation and Shopper/Omnichannel Marketing, this person establishes the operating rhythm that keeps the business aligned and moving with speed. The role does not replace functional ownership. It integrates the work, creates transparency, challenges gaps and ensures decisions and commitments are converted into action. 

Experience

• 5+ years of experience in Brand Management, Business Management, Commercial Strategy, Innovation, Strategic Finance, General Management, or a related field.
• Consumer packaged goods experience required; food or confectionery experience preferred.
• Experience managing business performance, cross-functional initiatives, innovation launches, or portfolio operations.
• Strong analytical skills with experience using syndicated data, financial analysis, forecasting, and business case development.
• Ability to translate complex data into actionable insights and executive recommendations.
• Proven success influencing and partnering across Marketing, Sales, Supply Chain, Demand Planning, Finance, and Analytics.
• Strong project management, communication, storytelling, and presentation skills.
• Ability to manage multiple priorities, work through ambiguity, and deliver results in a fast-paced environment.

Education

• Bachelor's degree required.
• Degree in Marketing, Business, Management, Finance, Analytics, or a related field preferred.
• MBA preferred but not required.

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. 

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health 

• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match 

• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable 

• Growth & Development: Career development programs, learning opportunities, and internal mobility 

Benefits may vary based on role, location, and eligibility.