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The specialist will identify and secure high-quality editorial backlink placements through targeted outreach and relationship management. They are responsible for tracking performance metrics, monitoring backlink quality, and providing weekly reports on progress and referring domain growth.
We’re looking for a Backlink Outreach / Link-Building Specialist to help grow our website’s authority through high-quality backlink acquisition and editorial outreach.
Your primary responsibility will be to secure relevant, authoritative placements and grow the number of high-quality referring domains through channels such as HARO/Qwoted, podcasts, guest posts, and other editorial opportunities.
This is a results-driven role. We care about the quality and impact of the placements you secure — not simply how many pitches you send.
Identify relevant, authoritative websites and media opportunities for backlink acquisition.
Conduct targeted outreach to secure editorial placements.
Pursue opportunities through HARO/Qwoted, podcasts, guest posts, and similar channels.
Build and manage relationships with relevant outlets and publishers.
Manage opportunities from initial outreach through to confirmed placement.
Maintain an active pipeline of upcoming backlink and editorial opportunities.
Track placements and referring-domain growth using Semrush.
Monitor backlink quality and flag potentially spammy, low-authority, or paid-placement-heavy opportunities.
Provide a concise weekly report covering:
Placements landed
Placements currently in progress
New referring domains
Any red flags or issues
Your target outlets/sites for the following week
Your performance will be evaluated against four core KPIs:
New Referring Domains
15–25 new referring domains per month
Dofollow, Editorial-Relevant Links
70%+ of new links
Authority Score Trend
+0.5–1.0 average monthly increase
Placements Landed
4–8 placements per month
These KPIs are designed to measure actual results, rather than activity. Metrics such as total backlinks, pitches sent, or emails opened are not considered success metrics.
AI search citations will also be tracked separately through monthly spot-checks of priority queries.
You’ll thrive in this role if you can consistently:
Secure genuine editorial placements on relevant websites.
Grow the number of high-quality referring domains.
Maintain a strong percentage of dofollow, editorially relevant links.
Build a healthy pipeline of future placement opportunities.
Contribute to consistent growth in Authority Score.
Recognize and avoid low-quality or spammy backlink opportunities.
Take ownership of your outreach pipeline and results.
If you have a strong background in backlink outreach, link building, digital PR, editorial outreach, or securing earned media placements and are motivated by measurable results, we’d love to hear from you.
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