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AI Summary

Assist in the development and lifecycle management of consumer-directed healthcare products like HSAs, HRAs, and FSAs. Analyze market and regulatory trends to identify opportunities and develop business cases for product enhancements.

BCBST is hiring an Associate Product Manager (CDH Products)

We're looking for a strategic and curious product professional with strong critical thinking, analytical skills, and business acumen who is passionate about improving healthcare solutions. The ideal candidate is a collaborative team player who can solve complex problems, identify opportunities, and balance attention to detail with a broader strategic perspective. Experience in healthcare, consumer-directed healthcare products, and an understanding of market trends and customer needs will help you succeed in this role.  Preferred qualifications include healthcare product management or project management experience.

In this role, you'll help shape the future of Consumer-Directed Healthcare products, including HSAs, HRAs, and FSAs, by analyzing market opportunities, monitoring industry and regulatory trends, and partnering across the organization to develop and enhance solutions that create value for employers, members, and the business. You'll use data, insights, and strategic thinking to influence product decisions and bring innovative ideas to life. 

Success in this role means turning insights into action and helping deliver product enhancements that improve the customer experience, support business growth, and strengthen our position in the market. You'll demonstrate the ability to think critically, solve complex challenges, provide strategic direction, and manage competing priorities while contributing to the successful lifecycle management of key healthcare products.

Ready to take the next step? Join a collaborative, mission-driven team that values innovation, continuous learning, and professional growth. This is an opportunity to expand your product management expertise, influence meaningful business outcomes, and make a measurable impact on healthcare solutions that improve people's lives. If you're energized by solving problems, shaping strategy, and delivering results that matter, we'd love to hear from you. Apply today and help build the next generation of consumer healthcare solutions. 

Note:

  • This is a remote role with occasional travel within Tennessee, including BCBST’s headquarters in Chattanooga.
  • Sponsorship is not available for this role.
  • We foster a culture where innovation is encouraged. That includes using AI-enabled tools responsibly to support everyday work guided by proven workflows, templates, and policies. As roles become more advanced, we expect employees to leverage AI more broadly to transform how we serve members.

Job Responsibilities

  • Assist in the development of the business case, business plan, product definition and specifications, implementation and life cycle management activities for new or enhanced products.
  • Access and analyze the marketplace and regulatory environment to stay fully informed about product trends and results in order to continually assess needs and opportunities for the organization.
  • Assist in developing ideas for new and enhanced products to support and conform to the organization's overall business strategy and financial goals; coordinating with other partners of the organization to select the best ideas for product/services development.

Job Qualifications

Education

  • Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment

Experience

  • 3 years - Experience in the health care industry

Skills\Certifications

  • Analytical and decision making abilities.
  • Must be a team player, be organized and have the ability to handle multiple projects
  • Excellent oral and written communication skills
  • Strong interpersonal and organizational skills
  • Excellent time and project management skills
  • Knowledge of medical and pharmacy products
  • Demonstrated consumer healthcare market understanding/knowledge required

Grade 11 BBEX

Incentive Plan AEP

Number of Openings Available

1

Worker Type:

Employee

Company:

BCBST BlueCross BlueShield of Tennessee, Inc.

Applying for this job indicates your acknowledgement and understanding of the following statements:

BCBST will recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.

Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page:

BCBST's EEO Policies/Notices

BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.

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