Associate Director, Direct To Patient Marketing

What You Can Expect

The Associate Director, Direct-to-Patient (DTP) Marketing supports the execution and day-to-day management of Zimmer Biomet’s consumer-facing marketing programs that drive patient acquisition, engagement, and conversion across the musculoskeletal care journey. Reporting to the Senior Director, Direct-to-Patient Marketing, this role manages multi-channel campaign operations, coordinates lifecycle marketing programs, and delivers performance analytics that inform strategic decisions. The ideal candidate combines hands-on consumer marketing experience with strong operational skills, analytical capability, and a passion for improving patient lives within a regulated MedTech environment.

How You'll Create Impact

• Manage the execution of multi-channel consumer marketing campaigns across paid media, search, display, social, email, and point-of-care channels, ensuring on-time delivery and alignment with strategic objectives.
• Coordinate lifecycle and nurture program execution that guides patients from disease education through treatment consideration and conversion, tracking performance at each stage of the journey.
• Maintain and report on the consumer marketing measurement framework, tracking KPIs across the patient journey and delivering regular performance dashboards and insights to leadership.
• Support budget tracking, forecasting, and reconciliation across consumer marketing channels and agency partners to ensure fiscal accountability and optimize spend efficiency.
• Manage day-to-day agency and vendor coordination, including creative briefing, timeline management, deliverable review, and ensuring alignment with brand and compliance standards.
• Collaborate with Digital, IT, and Data teams to support marketing technology operations including systems, consent management, analytics tools, and marketing automation platforms.
• Coordinate the operational execution of Zimmer Biomet’s celebrity ambassador and influencer campaigns, supporting integration into the broader marketing funnel and tracking engagement metrics.
• Gather and synthesize patient insights, market research, and behavioral data to support audience segmentation, personalization initiatives, and campaign optimization recommendations.
• Ensure all consumer-facing content and campaigns are routed through applicable regulatory and compliance review processes (e.g., FDA, HIPAA, GDPR) and maintain documentation accordingly.
• Partner cross-functionally with Sales, Medical Education, Clinical, Legal, and Compliance teams to coordinate patient and provider communications and support market development initiatives.
• Contribute to the development of standardized processes, workflows, and templates to enable scalable, efficient, and repeatable campaign execution across the DTP marketing ecosystem.
• Monitor industry trends, competitive activity, and emerging digital marketing best practices, surfacing insights and recommendations to inform DTP program innovation.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

What Makes You Stand Out

• Consumer Marketing Execution: Solid expertise in direct-to-consumer/direct-to-patient campaign management with hands-on ability to execute multi-channel programs that drive engagement, conversion, and measurable outcomes.
• Data Analysis & Performance Reporting: Strong analytical skills with the ability to track campaign KPIs, build performance dashboards, and translate data into actionable optimization recommendations.
• Marketing Operations & Technology: Working proficiency in marketing automation platforms, CRM/CDP systems, and digital marketing tools with the ability to manage workflows and support process improvement.
• Cross-Functional Coordination: Ability to build productive working relationships, coordinate across diverse stakeholders, and manage deliverables in a complex, matrixed organization.
• Regulatory Awareness & Compliance: Foundational knowledge of healthcare marketing regulations (e.g., FDA, HIPAA, GDPR) and familiarity with medical-legal-regulatory review processes in a MedTech or life sciences environment.
• Communication & Project Management: Strong written and verbal communication skills with the ability to manage multiple projects simultaneously, maintain attention to detail, and deliver clear status updates to leadership.

Your Background

• Bachelor’s degree and 5+ years of related experience, or High School Diploma (or equivalent) and 9+ years of related experience required
• Demonstrated experience in consumer marketing, digital marketing, or performance marketing for direct-to-patient, direct-to-consumer, or consumer healthcare marketing with the ability to execute multi-channel campaigns driving engagement, conversion, and measurable business outcomes required
• Proficiency in marketing analytics, reporting tools, and data-driven campaign optimization across digital channels including media, web, CRM, and lifecycle marketing.
• Working experience with marketing automation platforms, CRM/CDP systems, or related marketing technology tools.
• Experience in MedTech, medical device, pharmaceutical, or other regulated healthcare industry preferred.
• MBA or equivalent advanced degree a plus.

Travel Expectations

• Overnight domestic or international travel may be required up to 10% annually.