YouTube & Content Growth Manager

This is a remote position.

Role Overview
We're looking for a highly creative, strategic, and data-driven YouTube & Content Growth Manager to own our YouTube ecosystem from end to end.

This role goes far beyond editing. You'll transform long-form conversations into compelling content, optimize every video for maximum reach, create engaging static content, and use insights, experimentation, and AI-powered workflows to continuously grow our digital presence.

You'll be responsible for everything from storytelling and audience retention to content packaging, publishing, performance optimization, and cross-platform content creation.

Content Creation & Editing

·        Edit engaging long-form YouTube videos, podcasts, and interviews with exceptional pacing, storytelling, and audience retention.

·        Create high-performing YouTube Shorts and other short-form content from long-form videos.

·        Design visually compelling static carousel posts and educational graphics for social media platforms.

·        Create engaging motion graphics, static graphics, charts, callouts, infographics, on-screen text, and visual elements that simplify complex concepts and enhance viewer engagement.

·        Enhance content with captions, sound design, B-roll, and visual storytelling.

·        Maintain a consistent brand identity, visual style, and tone across all video and static content.

YouTube Channel Management

·        Own the complete publishing workflow from final edit to upload.

·        Manage the content calendar and ensure consistent publishing.

·        Optimize every upload with chapters, playlists, end screens, cards, and channel best practices.

·        Monitor channel health and ensure a seamless viewer experience.

Content Packaging & Discoverability

·        Create compelling titles, thumbnails, and descriptions that drive clicks.

·        Optimize content for search, recommendations, and homepage discovery.

·        Stay ahead of platform trends and evolving best practices to maximize reach.

Performance & Growth

·        Monitor key performance metrics including click-through rate, audience retention, watch time, subscriber growth, and viewer behaviour.

·        Identify patterns, opportunities, and content gaps to improve future performance.

·        Regularly test new hooks, formats, publishing strategies, thumbnails, and content packaging.

·        Turn performance insights into actionable improvements.

AI & Workflow Optimization

·        Leverage AI-powered workflows to improve research, editing, ideation, content optimization, and production efficiency.

·        Continuously explore emerging technologies that enhance creativity, quality, and speed.

Cross-Platform Content Strategy

·        Identify high-performing content across podcasts, Instagram, and other platforms, and adapt it for YouTube and social media.

·        Repurpose content into platform-specific formats, including videos, Shorts, Reels, and static carousels.

·        Collaborate with the content and marketing teams to build an integrated content ecosystem.

Requirements

Requirements

·        Proven experience editing and growing YouTube channels.

·        Demonstrated experience editing long-form podcasts, interviews, and educational content into highly engaging YouTube videos.

·        Experience creating static carousel posts, educational graphics, and social media creatives.

·        Strong understanding of audience retention, storytelling, pacing, and content packaging.

·        Ability to create compelling YouTube Shorts and short-form content from long-form conversations.

·        Strong understanding of YouTube growth strategies, analytics, and performance optimization.

·        Experience designing high-performing thumbnails and creating engaging static and motion graphics.

·        Ability to interpret analytics and translate insights into creative decisions that improve performance.

·        Experience working with AI-enhanced creative workflows.

·        Highly organized, detail-oriented, and able to independently manage multiple projects and deadlines.

Nice to Have

·        Experience working with health, wellness, educational, or thought leadership content.

·        Strong motion graphics and animation skills.

·        Experience scaling YouTube channels through experimentation and continuous optimization.

What We're Looking For

·        We're looking for someone who thinks like a creator, edits like a storyteller, analyzes like a growth strategist, and is obsessed with building content that people choose to watch, finish, and share.

·        If you're constantly studying why some content outperforms others, enjoy experimenting with new ideas, and believe great content is built through both creativity and data, we'd love to hear from you.