Amazon PPC Manager

📍Location: Global / Remote
📈 Reporting to: Head of Growth & Retention
💚 Role type: Contract / Full-time

The Amazon PPC Manager will own Amazon & Chewy as profitable customer acquisition channels - growing new-to-brand customers and repeat revenue at or below our target CAC, while proving which of that growth is genuinely incremental.

📒 Your responsibilities:

• Execute the marketplace ads strategy - own the performance and growth of Wuffes’ marketplace ads, with a particular focus on Amazon and Chewy. You’ll develop the media plan and deliver strategies that drive efficient customer acquisition.

• Own weekly reporting - with the help of the data team, you’ll deliver weekly reports with in-depth analysis of metrics like ACoS, New-to-Brand and CTR.

• Drive innovation and growth in paid channels - test emerging ad formats, placements and beta programmes (Sponsored TV, DSP, off-site retail media), identify keyword and category whitespace to expand into, and continually challenge platform-reported metrics to ensure spend is genuinely incremental rather than harvesting existing demand.

• Collaborate with wider business - partner closely with Product, Supply Chain, Customer Experience and Marketing to align ad spend with inventory position and promotional calendars, pausing or scaling ad campaigns ahead of stock-outs and new launches, and ensuring ad creative, copy and keyword targeting stay consistent with brand representation across channels.

✅ What you bring:

• 5+ years in Amazon Ads, spending $1m+ across Sponsored Products, Brands, Display and ideally DSP. You read a number and ask what produced it - which campaign, which placement, which search term.

• You have a point of view on account structure. Single-keyword ad groups vs. thematic, manual vs. auto harvesting, how aggressively to negate, when to consolidate for the algorithm and when to isolate for control. You can defend your choices.

• You test with discipline. You set the decision rule before the test goes live - metric, threshold, duration - and stick to it, rather than calling a result after four days because the trend looks good.

• You're skeptical of platform-reported numbers. You treat them as a claim, not a fact, and assume attribution flatters the channel until proven otherwise.

• You optimize to margin and LTV - and you'll make the case for a worse ROAS when the unit economics justify it. You think in TACoS and contribution margin, not ACoS in isolation. Subscription-brand experience is a strong plus.

• Bonus: hands-on Chewy or off-site retail media experience, or time in supplements or pet.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.