Account Manager, Local Performance Marketing
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AI Summary
The Account Manager will serve as the primary point of contact for franchise owners, managing performance marketing strategies and day-to-day communications. They are responsible for analyzing data, leading business reviews, and partnering with agencies to optimize digital advertising campaigns.
Benefits:
- 401(k) matching
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
American Family Care (AFC)
Founded in 1982 with a single location, American Family Care (AFC) pioneered the concept of non-emergency room care, providing treatment for injuries and illnesses in a convenient, lower-cost setting. Headquartered in Birmingham, Alabama, AFC has grown into the nation’s leading provider of accessible healthcare, with more than 400 company-owned and franchised centers across the United States, caring for over 3.5 million patients annually.
Position Summary
The AdWorks Account Manager, Local Performance Marketing, is responsible for managing a portfolio of franchisee accounts and driving measurable business growth through performance marketing. AFC AdWorks is American Family Care’s centralized local marketing program, designed to drive performance, patient acquisition, and revenue growth for franchisees through data-driven digital advertising.
This is a highly client-facing role requiring analytical rigor, strong communication skills, and deep attention to detail.
You will own reporting, insights, strategy, and performance conversations with franchise owners while partnering with an external advertising agency to optimize performance.
Essential Responsibilities
- Serve as the primary AdWorks point of contact for a portfolio of franchise owners, managing day-to-day communication, troubleshooting issues, and responding to ad hoc requests.
- Build and maintain strong, trust-based relationships across a diverse range of franchisee personalities.
- Lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating performance data into clear insights, trends, and actionable recommendations.
- Own performance reporting across assigned locations, ensuring outputs are accurate, timely, and insight-driven.
- Monitor performance to identify risks and growth opportunities, and drive data-backed optimization strategies.
- Partner with the AdOps agency to optimize campaigns and ensure quality and accuracy across platforms (Google Ads, Meta).
- Ensure seamless execution across franchisees, internal stakeholders, and agency partners.
- Partner cross-functionally to identify growth opportunities, optimize performance, and improve operational processes.
- Analyze performance across a diverse range of marketing channels including SEO, SEM, Direct Mail, Paid Social and Display.
Essential Qualifications
- 5-7+ years in account management, performance marketing, or digital marketing.
- Experience managing multiple accounts
- Seasoned experience with Google Ads, Meta Ads, and performance marketing.
- Ability to analyze data and communicate insights clearly.
- Strong attention to detail and organizational skills.
- Ability to work independently and manage competing priorities.
Preferred Experience
- Experience with franchise or multi-location businesses.
- Experience working with external agencies.
- Experience leading client reviews or business presentations
This is a remote position.
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