Analyze marketing performance, including ROMI, payback, creative and audience performance, attribution, and predictive metrics, to identify opportunities and guide budget and strategy decisions. Build and maintain data models, metrics, dashboards, and quality checks, while partnering with marketing and cross-functional teams to turn analysis into business action.
Create high-quality video creatives for performance marketing across various formats including short drama and animation. Manage the production workflow independently, utilizing AI tools to optimize efficiency and meet marketing priorities.
You will manage creative campaigns from hypothesis to execution, including defining target audiences, writing scripts, and analyzing performance metrics. You will collaborate with motion designers and the user acquisition team to optimize creative assets and drive business growth.
Create AI-generated videos and images for Meta Ads, translating scripts into scenes and prompts while maintaining character consistency across multiple shots. Assemble and refine performance creatives in After Effects, test new AI tools, optimize production workflows, and share scalable techniques with the team.
Create complete AI advertising videos for Meta Ads, from scripting and scene planning through prompt creation, generation, editing, animation, and final post-production. Maintain consistent characters and high production quality while meeting weekly output targets, collaborating with creative marketers, testing new AI models, and improving production workflows.
You will analyze product funnels or marketing performance to drive business decisions and optimize growth. You will also build data models, dashboards, and metrics while partnering with stakeholders to implement actionable insights.
You will own the end-to-end development of the data platform, including integrations, pipelines, data quality, and infrastructure. You will also collaborate with engineering, ML, and analytics teams to build reliable data models and automated tools to support business decision-making.
