Research and produce high-quality content designed to earn backlinks, brand mentions, and co-citations from authoritative education and career publications. Manage the end-to-end production process by collaborating with SMEs and writers to create newsworthy assets.
The Content Specialist will support a team of subject matter experts and freelancers to create high-quality educational content. Responsibilities include conducting quality assurance, designing SEO workflows, and optimizing content using AI and search best practices.
This role involves leading and scaling high-impact research across product development, brand strategy, and marketing, while independently conducting complex generative and evaluative studies to inform vision and de-risk decisions. The Senior User Researcher will also be responsible for implementing AI-native practices, leading Voice of the Customer sessions, and managing external research contractors.
