The Senior Growth Marketing Specialist will lead the experimentation roadmap to optimize digital properties and landing pages for improved lead conversion. They will collaborate with cross-functional teams to execute A/B tests, analyze user behavior, and drive down acquisition costs.
Own the experimentation roadmap and optimize landing pages and digital funnels to increase qualified leads, improve conversion rates, and reduce acquisition costs. Partner with paid media, SEO, UX, and development teams to run valid tests, analyze user behavior, and report performance insights to marketing leadership.
