Specialized Bicycle Components

Execute rider-facing demo events and brand activations to drive consumer demand and retail sell-through in the South Florida region. Provide structured product and sales training to retailers while managing the demo fleet and reporting on KPI results.

The Director of Market Development will drive sales results by implementing structure and strategy while leading and coaching a team. They will also partner with cross-functional teams to manage forecasts, budgets, and advertising programs to maximize brand awareness and profitability.

The Brand Development Manager will oversee and enhance market presence by implementing sales strategies and managing the retailer network within the designated territory. They are responsible for maximizing sell-in and sell-through, ensuring brand representation, and fostering strong relationships with independent bicycle retailers.

The Brand Experience Specialist will execute rider-facing demo events and activations to drive brand awareness and retail sell-through. They will also provide structured retail training and collaborate with cross-functional teams to support sales and community engagement.

This role is responsible for maximizing sell-in, sell-through, and market share across all sales channels within the Minnesota & Dakotas territory by implementing strategic sales plans. Key duties include managing the Specialized ecosystem, developing the existing retailer network, and ensuring premium representation of products across Independent Bicycle Retail (IBR) and Specialized Retail locations.

This role involves driving sales success by implementing structure, strategy, and policies, and partnering with cross-functional teams to finalize forecasts, budgets, and promotional programs. Responsibilities also include developing brand awareness through key account relationships and providing leadership, training, and guidance to the team.