The Spirits Editor will write, assign, and top-edit spirits-focused content while managing editorial franchises and coordinating coverage across digital and print platforms. They will also cultivate freelance relationships, optimize content for SEO, and leverage AI tools to drive editorial efficiency.
The specialist will own the end-to-end execution of email and SMS promotional calendars, lifecycle automation flows, and customer loyalty programs. They will also leverage AI tools to optimize performance, conduct A/B testing, and provide transparent reporting on key metrics to leadership.
The freelance writer will pitch and produce at least four commerce deal posts daily across various lifestyle brands. They will monitor news cycles to identify shopping opportunities and collaborate with the editorial team on major retail events.
