Define and execute the global CRM strategy, managing personalized customer journeys across acquisition, activation, engagement, retention, and reactivation. Optimize CRM channels, audience targeting, technology, and campaign performance to improve engagement, conversion, retention, and long-term user value.
Define and execute the global CRM strategy, managing customer lifecycle journeys and personalized communications across email, push notifications, in-app messaging, and the mobile app inbox. Analyze campaign and user behavior data, optimize CRM technology and automation, and collaborate across teams to improve engagement, retention, and long-term user value.
