Manage, optimize, and scale international Google Ads and other performance marketing channels, focusing on maximizing contribution margin. Own tracking, attribution, and performance analytics, run ongoing campaign and creative tests, and use AI tools and automated workflows to improve campaign and bid management.
Lead marketing strategy and manage a seven-figure budget, optimizing performance based on channel contribution margin. Independently manage and scale international Google Ads and other performance campaigns, oversee analytics and tracking, and coordinate with in-house design and IT/development teams.
