You will plan, execute, and optimize paid media campaigns on TikTok and Facebook to meet performance targets. Additionally, you will collaborate with creative teams to test ad concepts and analyze performance metrics to scale campaigns effectively.
The role involves building, managing, and scaling paid search campaigns across various Google Ads platforms to drive profitability and lead quality. You will collaborate with cross-functional teams to optimize ad creative, landing pages, and conversion tracking while reporting performance insights to leadership.
Oversee the management, optimization, and growth of affiliate and partner accounts to maximize revenue. This includes recruiting new partners, troubleshooting tracking issues, and analyzing performance metrics for leadership reporting.
