The contractor will manage and optimize Google Ads campaigns across various formats to improve acquisition volume and advertising efficiency. They are also responsible for developing testing roadmaps, creating performance-oriented ad concepts, and providing monthly performance reports.
The Marketing Specialist will plan, launch, and optimize multi-channel recruiting campaigns to grow the network of small business hosts. They will also manage lead generation, database quality, and collaborate with internal teams to drive qualified leads through the funnel.
Execute B2B marketing campaigns across multiple channels to support the acquisition and retention of dealerships and partners. Manage the inventory of marketing assets and maintain the Commercial Directory while tracking campaign performance via HubSpot.
Build and maintain member and host experiences across core membership products and mobile applications. Own features end-to-end from requirement shaping to production deployment while collaborating with cross-functional teams.
Travel across the country visiting participating brewery hosts to document the experience through photos, videos, and social media. Help inspire future travelers by showcasing scenic routes and supporting small businesses within the Harvest Hosts network.
