The HR Generalist supports company goals by managing core HR functions including benefits, leave administration, employee relations, and onboarding. This role acts as a primary point of contact for HR inquiries and ensures compliance with employment laws while fostering a positive workplace culture.
The role involves managing inbound customer calls and social media interactions to resolve inquiries, complaints, and order issues while maintaining brand standards. You will also provide side-by-side support to team members, document customer interactions, and report trends to management to facilitate continuous improvement.
Manage and optimize performance marketing campaigns across Meta and direct buy ad networks to drive revenue. Build relationships with network partners and maintain accurate tracking and reporting infrastructure.
Manage paid media campaigns across platforms like Meta and Google to acquire new customers while hitting strict KPI goals. Lead creative meetings and optimize sales funnels through A/B testing and web analytics audits.
