You will own the end-to-end content strategy, creating high-value assets like blog articles, case studies, and white papers to educate and convert B2B audiences. You will also leverage AI tools to build a scalable content engine that performs across traditional search and AI answer engines.
You will own performance channels and CRO end-to-end, managing strategy, budgets, and experimentation. You will also leverage AI tools and collaborate with GTM Engineering to build scalable growth infrastructure.
The SDR is responsible for conducting high-quality qualification calls to mid-market and enterprise companies to identify business pain and build a strong case for meetings. They must manage the pipeline in HubSpot and collaborate closely with Account Executives to ensure high conversion rates.
Manage the full qualification process for mid-market and enterprise accounts to identify root business pain before handing off to an Account Executive. Maintain accurate pipeline data in HubSpot and execute strategic re-engagement plans for target accounts.
