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The Sales Manager is responsible for coaching sales representatives using data-driven insights to improve close rates and deal velocity. They own the performance pipeline, managing everything from diagnosis and PIPs to the replacement of low performers.

Own and scale the expansion revenue from the consumer subscriber base by building the full upsell motion from scratch. This includes identifying triggers, designing experiments, and creating in-product nudges and lifecycle sequences to increase ARR.

The primary responsibility is to execute high-activity outbound sequences using cold calls, emails, and LinkedIn to initiate conversations with prospects who have not yet discovered the company. This involves researching targets, personalizing outreach, qualifying leads against the Ideal Customer Profile (ICP), and booking discovery calls for Account Executives.