The Trade Marketing Manager is responsible for executing brand strategies across wholesalers, retailers, and events to drive volume and share growth. This role involves managing local sponsorship budgets, leading on-premise and off-premise channel performance, and coordinating activation efforts.
The Trade Marketing Manager is responsible for executing brand strategies across wholesalers, retailers, and venues to drive volume and share growth. This role involves managing local sponsorships, activation budgets, and leading on-premise and off-premise programming.
The Senior Director will lead commercial strategy for the territory, managing relationships with main house wholesalers and overseeing annual business plans. They are responsible for driving sales, share, and financial performance while providing strategic oversight through data-driven insights and performance reviews.
