Trade Marketing Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $106,400 - $126,350, bonus and long-term incentive eligible

COMPANY:  
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:

The Trade Marketing Manager is responsible for bringing the AB portfolio to life across wholesalers, retailers, venues, and events. The role combines trade marketing, activation, sponsorships, and execution leadership. It requires strong organization, creativity, communication skills, and flexibility to support nights and weekends for events and activation.

JOB RESPONSIBILTIES: 

• Lead On-Premise strategy and local execution of plans.

• Own On-Premise channel performance and identify execution opportunities with wholesalers.

• Drive: Brand planning / Sampling execution / Event and venue activations

• Own local sponsorship negotiations and activation budgets.

• Manage mobile asset deployment and support venue CAPEX execution.

• Partner closely with top wholesalers to ensure execution against plans.

• Own execution KPIs for On-Premise plans.

• Lead implementation of brand programming in Off-Premise channels to drive volume and share growth.

• Communicate priorities and results weekly and monthly.

• Cascade annual and trimester plans, initiatives, and programs.

JOB QUALIFICATIONS:

• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders

• Must reside in Houston, Texas

• High level of company products and beer industry knowledge

• Ability to establish and maintain effective working relationships with employees, customers, and third-party partners

• Highly self-motivated and results oriented with ability to work independently

• Excellent communication skills: oral, written, and comfortable with presenting to groups

• Strong organizational & planning skills

• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)

• Effective time management in planning daily routines, wholesaler visits, and event activations

• Willingness to be flexible with schedule based on needs of business

• Bachelor's Degree required; MBA Preferred

• 5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industry

• Thorough knowledge of AB sales and marketing strategies and procedures

• Must possess a valid driver’s license