Writer, Campaign Messaging

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an exciting opportunity for a Writer, Campaign Messaging to join our Content and Channel Strategy Team. This is a full-time, 12-month temporary contract position with the flexibility to work remotely. 

This role blends campaign messaging, audience insight, and strategic email communications. The Writer, Email and Campaign Messaging help shape how campaigns come to life by developing messaging, concepts, and email content that connect with audiences and inspire action.

You'll work early in the creative process, helping translate campaign objectives into audience-centered messaging that guides communications from initial concept through execution. A significant focus of this role is writing high-volume email communications and newsletters, ensuring content is relevant, personalized, and aligned with audience needs.

This role is perfect for someone who enjoys turning ideas into compelling campaigns, understands the power of personalization, and knows how to create messaging that drives engagement, conversion, and meaningful audience connections.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Develop campaign messaging, concepts, and communication frameworks that support organizational priorities and audience engagement goals.
• Partner with strategists, marketers, and stakeholders to shape campaign messages that resonate with specific audience segments.
• Write, edit, and proof high-volume email communications supporting campaigns, events, programs, and organizational initiatives.
• Create compelling email copy designed to increase engagement, registrations, participation, and other conversion-focused outcomes.
• Develop messaging that can be adapted for audience segments, ensuring relevant and personalized experiences.
• Apply knowledge of personalization strategies to create content that aligns with audience interests, behaviors, and needs.
• Write and edit promotional communications supporting Scientific Sessions, Healthy Living, Lifelong Learning, and other programs for healthcare professionals, researchers, and consumer audiences.
• Produce recurring consumer newsletter content that is engaging, clear, and aligned with brand standards.
• Develop promotional and recap newsletters for scientific council audiences, highlighting key events, achievements, and upcoming opportunities.
• Create clear calls-to-action and messaging that encourage audience engagement and response.
• Collaborate with marketing, content, and stakeholder teams to ensure messaging remains consistent with campaign objectives.
• Self-edit and provide final proofing to ensure accuracy, quality, and attention to detail.
• Use audience insights and performance feedback to strengthen messaging effectiveness over time.
• Stay current on trends in email marketing, personalization, audience engagement, and campaign communications.
• Other projects as assigned.

Qualifications

Experience & Skills:

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience.
• Proven experience developing campaign messaging and audience-focused communication strategies.
• Success in creating email content that supports engagement, conversion, and audience participation goals.
• Understanding of audience segmentation and personalization principles.
• Ability to translate complex information into clear, concise, and compelling communications.
• Experience writing for both consumer and professional audiences.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple communication projects and deadlines simultaneously.
• Experience collaborating with marketers, strategists, and subject matter experts.

How You Work:

• You start with the audience, seeking to understand what matters most to them and how messaging can create meaningful connections.
• You enjoy shaping ideas and turning campaign objectives into clear, actionable messaging.
• You balance creativity with precision, paying close attention to both strategy and execution.
• You can manage multiple deadlines without compromising quality or consistency.
• You collaborate naturally with partners and stakeholders while maintaining ownership of your work.
• You welcome feedback and use it to continuously improve your messaging and communications.

How You Think:

• You think like a messaging strategist first and a copywriter second.
• You understand that successful campaigns begin with clear messaging and strong audience alignment.
• You view personalization as creating relevance and value for the audience, not simply adding dynamic fields to content.
• You know how to craft messages that motivate audiences to take action.
• You enjoy finding new ways to improve engagement through stronger messaging, smarter email communications, and better audience understanding.
• You believe the right message, delivered to the right audience at the right time, can create meaningful impact.

Compensation & Benefits

The expected pay range for this position is $70,000 - $80,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities