Writer, Website Content and Optimization

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an exciting opportunity for a Writer, Website Content and Optimization to join our Content and Channel Strategy Team. This is a full-time, 12-month temporary contract position with the flexibility to work remotely. 

This role blends website content development, audience-centered writing, UX content formatting, and content optimization. The Writer, Website Content and Optimization helps shape how audiences experience digital content by creating, updating, and refining website content that is clear, useful, discoverable, and aligned with audience needs.

You'll work across a variety of teams and subject areas, developing new website content and improving existing content to support organizational priorities, programs, products, campaigns, and health information. A significant focus of this role is helping evolve and maintain the organization's digital experience by supporting website content migration efforts, optimizing existing content, and ensuring content follows established discoverability, voice, tone, and audience experience standards.

This role is perfect for someone who enjoys translating complex information into intuitive digital experiences, understands how audiences find and consume content online, and knows how to create content that helps people quickly find, understand, and act on the information they need.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through both traditional search engines and emerging AI-powered search and discovery experiences.
• Develop content that reflects audience intent, search behavior, and various stages of the audience journey.
• Support the transition of content from the current website to future digital experiences by editing, revising, and developing content as needed.
• Serve as the primary content liaison between content teams and web teams, helping ensure content requirements and digital experience needs remain aligned throughout planning and implementation.
• Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with organizational voice, tone, accessibility, and audience standards.
• Review and refine content to improve readability, scannability, usefulness, and overall audience experience.
• Apply established best practices for website content structure, content design, information architecture, and digital user experience.
• Self-edit and provide final proofing to ensure accuracy, quality, consistency, and attention to detail.
• Maintain awareness of evolving digital content, UX writing, content design, search, and AI discoverability trends to inform content development.
• Other projects as assigned.

Qualifications

Experience & Skills:

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience. 
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences.
• Understanding of audience journeys, search intent, and how users find and consume information online.
• Ability to translate complex information into clear, concise, user-friendly digital experiences.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.
• Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility considerations.
• Experience collaborating with web teams, marketers, strategists, and subject matter experts.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple content projects and deadlines simultaneously.
• Experience with content management systems; Sitecore experience preferred.

How You Work:

• You start with the audience, seeking to understand what they need and how content can help them accomplish their goals.
• You think beyond the words on a page and consider the entire digital experience.
• You create content that is useful, intuitive, and easy to navigate.
• You balance audience needs, organizational goals, and digital best practices when developing content.
• You can manage multiple projects and deadlines without compromising quality or consistency.
• You collaborate naturally with partners and stakeholders while maintaining ownership of your work.
• You welcome feedback and use it to continuously improve content quality and audience experience.

How You Think:

• You understand that great website content helps people find answers, accomplish tasks, and take meaningful action.
• You recognize that discoverability begins with understanding audience needs, not simply optimizing for algorithms.
• You know how to structure content so it is easy to find, understand, and use.
• You enjoy simplifying complexity and turning information into clear, helpful user experiences.
• You believe great website content is not just written. It is designed to help people find what they need, understand it quickly, and confidently take the next step.

Compensation & Benefits

The expected pay range for this position is $70,000 - $80,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities