Web Content Design & Publishing Specialist
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AI Summary
The specialist designs, structures, and publishes web content to enhance customer experience and maintain a competitive web presence. They manage the full content delivery lifecycle, including QA reviews, performance optimization, and collaboration with digital curators.
- Designs, structures, publishes useful and usable content that drives a positive customer experience and competitive web presence.
- Manages content through all phases of web delivery, including facilitation of page design requirements, page walkthroughs, QA reviews, quality and performance reviews, content updates and archival requests.
- Supports implementation of the content workflow and governance model and serves as a subject matter expert for content processes and tools.
- Adheres to editorial calendars in support of campaign and content delivery deadlines.
- Collaborates with digital content curators in the development and optimization of web content.
- Reviews copy, performs quality control checks, and makes adjustments as needed to ensure published content meets quality and performance criteria.
- Takes initiative to investigate, diagnose, and troubleshoot web content issues, and then selects and explains/documents the best solutions.
- Assumes leadership in walkthroughs with stakeholders prior to publishing.
- Develops and maintains an understanding of content strategy, accessibility, SEO and related web disciplines.
- Continuously evaluates business needs and best practices for content design and delivery and makes recommendations for improvements.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
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