VP of Sales

About Reeco

Hospitality runs on relationships.

The technology behind it doesn't.

Hotels still manage billions of dollars in spend through disconnected systems, supplier portals, spreadsheets, emails, and manual processes that haven't fundamentally changed in decades.

At Reeco, we're changing that.

We're building the first AI-native Procure-to-Pay platform for hospitality, helping hotel operators control what they spend, how they comply, and what it costs—from order to invoice to payment—in one platform.

Today, leading hospitality groups across Hilton, Marriott, Hyatt, and IHG properties use Reeco to gain visibility, automate manual work, and protect profitability before cost leakage reaches the P&L.

Most procurement tools report on waste.

Reeco stops it.

But what makes Reeco different isn't just the product.

We're an AI-native company.

We don't just build AI into our software. We run our business on it. From internal AI agents and automated workflows to real-time analytics and decision-making, we operate using the same principles we're bringing to hospitality.

Our vision is simple:

Reconnect the industry.

If you're excited about transforming one of the world's largest industries through technology, AI, and relationships, we'd love to meet you.

Why Reeco

Our values are HEARTT:

Humility. Excellence. Ambition. Respect. Transparency. Trust.

We move fast.

We challenge assumptions.

We care deeply about our customers.

And we believe the best people want ownership, impact, and the opportunity to build something meaningful.

This is not a company where you'll inherit a machine.

This is a company where you'll help build one.

About the Role

We're looking for an exceptional VP of Sales to lead the next chapter of Reeco's growth.

This is not a traditional software sales leadership role.

We're looking for a builder.

Someone who can develop deep relationships with hospitality leaders while building a modern, AI-driven revenue organization.

Someone who understands that the future of sales is not simply hiring more reps.

It's leveraging technology, automation, data, and AI to create a smarter way to sell.

You'll work directly with the founders and leadership team to define go-to-market strategy, scale revenue, develop talent, strengthen our brand in the hospitality industry, and establish Reeco as the category leader in AI-powered hospitality operations.

The ideal candidate combines hospitality expertise, commercial excellence, operational thinking, and a passion for technology.

What You'll Do

Drive Revenue Growth

• Own and exceed company revenue targets
• Develop and execute Reeco's sales strategy
• Scale new customer acquisition across management companies, ownership groups, and hotel operators
• Expand strategic enterprise accounts
• Build a predictable and scalable revenue engine
• Improve forecasting accuracy and pipeline management

Build and Lead a High-Performing Team

• Recruit, develop, and inspire top sales talent
• Establish a culture of accountability, excellence, and continuous improvement
• Coach team members through complex sales cycles
• Create repeatable sales processes and methodologies
• Develop future sales leaders within the organization

Become a Trusted Advisor to the Industry

• Build executive relationships across hospitality organizations
• Engage directly with owners, operators, CFOs, procurement leaders, and executive teams
• Represent Reeco at industry conferences, customer events, webinars, and strategic meetings
• Help shape how the hospitality industry thinks about procurement, AP automation, inventory, and AI

Build an AI-Native Revenue Organization

• Use AI to improve prospecting, account planning, forecasting, coaching, and productivity
• Build dashboards, reporting, and workflows independently when needed
• Leverage modern AI tools to move faster and make better decisions
• Continuously identify opportunities to automate manual work
• Help define what an AI-native sales organization should look like

Partner with Leadership

• Work closely with the founders on company strategy
• Provide market feedback to Product and Engineering
• Influence pricing, packaging, positioning, and partnerships
• Help shape the long-term vision of the company

Requirements

Who We're Looking For

Required Experience

• 10+ years of successful B2B SaaS sales experience
• 5+ years leading high-performing sales teams
• Proven history of exceeding revenue targets
• Experience managing complex enterprise sales cycles
• Strong executive presence and communication skills
• Exceptional relationship-building capabilities
• Deep understanding of consultative and value-based selling
• Strong analytical and strategic thinking skills
• Experience operating in fast-growing startup environments

Strongly Preferred

• Hospitality technology experience
• Hotel operations experience
• Hotel management company experience
• Procurement, finance, AP automation, payments, ERP, or operational software experience
• Existing relationships within the hospitality industry
• Experience selling to multi-property organizations

AI-Native Mindset Required

We are not looking for a traditional sales executive.

We are looking for someone who uses AI the same way previous generations used Excel.

You should already be using tools like Claude, ChatGPT, Gemini, Cursor, Claude Code, or similar platforms to:

• Analyze data
• Build dashboards
• Automate workflows
• Research prospects
• Prepare for meetings
• Improve forecasting
• Increase personal productivity

You don't need to be a software engineer.

But you should be highly curious, technically minded, and excited to use technology to move faster than everyone else.

The future of sales belongs to people who combine relationships with AI.

We're looking for someone who wants to lead that future.

Who You Are

• Ambitious without ego
• Competitive but collaborative
• Curious about technology
• Obsessed with customer outcomes
• High ownership
• Low politics
• Relationship-first
• Startup-minded
• Comfortable with change
• Energized by building
• Naturally optimistic

You care more about creating impact than protecting a title.

You enjoy rolling up your sleeves.

You love building relationships.

You embrace technology.

And you're excited to help transform an industry that desperately deserves better software.

Why Join Now

Hospitality is entering a new era.

Margins are tighter.

Labor is harder to find.

Operators are expected to do more with less.

At the same time, AI is creating opportunities that didn't exist just a few years ago.

The companies that embrace this shift will define the next decade of hospitality.

Reeco is positioned at the center of that transformation.

You'll work directly with the founders, influence company strategy, shape the future of the sales organization, and help build one of the most important technology companies in hospitality.

If you want to help reconnect the industry and build the future of hospitality operations, we'd love to talk.