VP of Marketing & Communications

What We’re Looking For

We're looking for a VP of Marketing & Communications who is equal parts strategic and hands-on, deeply curious about consumer behavior, and energized by building something that matters. You're a storyteller at heart with the operational discipline to back it up — someone who can set the vision and roll up their sleeves to execute it.

This role is ideal for someone who:

• Thrives in a high-growth, early-stage environment where the playbook is still being written and ambiguity is an opportunity, not an obstacle
• Takes full ownership of brand and communications — from strategy through to execution — without waiting for direction
• Collaborates naturally across Product, Growth, Retail Partnerships, and Operations to ensure brand shows up consistently across every touchpoint
• Balances the urgency of a fast-moving startup with the discipline to build a brand that compounds over time
• Is genuinely motivated by Flashfood's mission to reduce food waste and make good food more accessible — and knows how to translate that mission into narratives that resonate with consumers, partners, and press alike

What You’ll Do

• Own Flashfood's brand strategy end-to-end — defining how we show up in the world, what we stand for, and how that identity evolves as the company grows
• Lead all external communications including media relations, press strategy, executive thought leadership, and corporate announcements
• Build and maintain relationships with journalists, editors, and media contacts across consumer, trade, and tech verticals
• Drive proactive and reactive PR — crafting narratives that keep Flashfood top of mind and managing the company's reputation with confidence
• Develop and execute integrated brand campaigns from concept through to launch, ensuring creative consistency across every channel and audience
• Own the creative process — briefing, directing, and reviewing work from internal contributors and external agencies, designers, and production partners
• Set and maintain Flashfood's brand voice, visual identity, and messaging framework, ensuring consistency across all consumer and partner-facing materials
• Lead storytelling around Flashfood's mission — food waste reduction, affordability, and community impact — in ways that resonate with shoppers, retail partners, and the public
• Oversee the development of content that brings the brand to life across social, owned channels, and partnerships — with a focus on brand expression rather than performance
• Partner with Retail and Partnership teams to develop co-branded and partner communications that elevate Flashfood while supporting partner goals
• Build and lead a high-performing brand and communications team, including hiring, developing, and managing both internal staff and external agency relationships
• Serve as a communications advisor to the executive team, supporting internal communications, crisis communications, and key company moments

What You’ll Bring

• 10+ years of progressive experience in brand marketing, communications, or a combination of both, with at least 3–5 years in a senior leadership role
• Proven track record of building and evolving a consumer brand from the ground up or through a significant growth stage
• Deep expertise in PR and media relations — you have established relationships with journalists and know how to generate coverage that moves the needle
• Exceptional storytelling ability, with the skill to translate complex or mission-driven ideas into narratives that resonate with diverse audiences
• Strong creative instincts and a high bar for craft — you know great work when you see it and can articulate clearly why it works
• Experience owning and directing creative output across brand campaigns, visual identity, and content — whether through internal teams or agency partners
• A strategic mindset balanced with a bias for action — you can develop a long-term brand vision and still execute in a fast-moving environment
• Strong executive presence and communication skills, with experience advising senior leadership and serving as a company spokesperson
• Demonstrated ability to build, lead, and develop high-performing teams in a lean, fast-paced environment
• Experience working cross-functionally with Product, Growth, and Partnership teams to align brand across the business
• Comfort operating in an early-stage or scale-up environment where priorities shift and resourcefulness is essential

Nice to Have

• Experience in a marketplace, two-sided platform, or retail-adjacent business
• Background in food, grocery, sustainability, or mission-driven consumer brands
• Experience managing crisis communications and corporate reputation
• Familiarity with Canadian and US media landscapes and the nuances between them
• Experience building a brand function from scratch, including establishing processes, tooling, and team structure
• Exposure to partner or B2B communications in addition to consumer-facing work
• An existing network of agency, production, and creative talent you can activate quickly

What We Offer

• Competitive salary, equity, and comprehensive benefits.
• 100% remote work with flexibility and trust.
• Mission-driven work that reduces food waste and expands access to affordable food.
• A fast-growing, collaborative team with big ambitions.
• Real opportunities for career growth