VP of Marketing

VP of Marketing

Company Overview: brightfin provides clients with a suite of IT financial management and managed software subscriptions to enable your organization to rationalize, comprehend, normalize, optimize, and allocate spend to clearly show IT’s value in delivering revenue, services, and organizational enablement for the enterprise

The role

You will build the function, own the category narrative, and go on offense in one of the most open competitive windows our market has seen in a decade.

What you own

• The category narrative. Brightfin is defining AI-Native IT Spend Optimization. You make the category real in analyst conversations, in CIO vocabularies, and across every external surface we touch.
• Demand generation and account-based marketing. Pipeline contribution to new ARR is a number we will set together — and one you will be measured against.
• Competitive displacement strategy. The IBM/Apptio window is open now. You partner with our CRO on a structured displacement motion targeting a defined set of Apptio accounts in year one.
• Content, thought leadership, and the Brightfin podcast. The podcast is live and ready for its next chapter under your ownership.
• Brand, website, and all external communications. Including how Brightfin shows up in the ServiceNow ecosystem and at marquee events like Knowledge and FinOps X.
• The Annual IT Spend Optimization Benchmark. Our category-defining IP — cross-customer data no competitor can replicate. Getting this published is on you.
• The team you build. Lean, AI-native, outcome-obsessed. Scale as pipeline scales.

What you bring

Non-negotiables

• Enterprise B2B SaaS marketing leadership at the VP level, with a track record of building pipeline for complex, multi-stakeholder enterprise sales.
• A builder identity. You have built a marketing function from scratch or near-scratch at a growth-stage company. You do not need a team to be effective.
• Deep familiarity with the enterprise CIO and IT finance buyer — how they think, what they read, and where they trust.
• Category creation or market repositioning experience. We are creating a category, not following one.
• An AI-native working style. You are comfortable using AI in your daily work. This is a cultural requirement at Brightfin, not a preference.

Strongly preferred

• Experience in or adjacent to TEM, ITFM, FinOps, IT Asset Management, or cloud cost management.
• ServiceNow ecosystem fluency — partner marketing, marketplace, or co-sell experience.
• PE-backed growth company experience. You know the velocity, the discipline, and the expectation of measurable outcomes.
• Competitive displacement experience against an entrenched incumbent (IBM, SAP, Oracle, or similar).
• Podcast or content-led marketing experience. Thought leadership is central to our brand
  
  

Location: US-Based, Remote, Full Time

brightfin offers remote work to its US based employees. However, due to state-specific employment requirements, brightfin excludes the following states from which employees can work: AL, AK, AR, CT, DC, DE, HI, KY, LA, MA, ME, MS, MO, NH, NM, ND, RI, SD, VT, WV.

FLSA Status:  Exempt

Compensation and benefits

Competitive base salary, performance bonus, and a full suite of health, dental, vision, and retirement benefits. Flex PTO. Fully remote within the US. Travel is roughly 15–20% for customer events, ServiceNow Knowledge, and quarterly leadership offsites.

Physical Requirements: Prolonged periods of sitting at a desk and working on a computer.

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. brightfin is an equal opportunity employer. The company will consider all qualified applicants without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, veteran or military status, age, genetic information or other characteristics protected by federal, state, or local applicable law. Candidates are subject to a background check.

 
All employees must adhere to brightfin’s Information Security and Privacy policies and procedures.

brightfin is an equal opportunity employer. The company will consider all qualified applicants without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, veteran or military status, age, genetic information or other characteristics protected by federal, state, or local applicable law. Candidates are subject to a background check. All employees must adhere to brightfin’s Information Security and Privacy policies and procedures.