VP of Commercial

VP of Commercial

📆 Permanent, full-time role (40 hours per week)
🌍 UK, Remote
💰 £120,000 to £130,000 per year. Competitive equity package and commission structure included, with full details shared at offer stage

Why Hertility? 🚀

Hertility was born out of a need for preventative, personalised and dedicated expert healthcare across a woman’s hormonal lifespan. Hertility’s at-home diagnostic testing, telemedicine, treatments, prescriptions, and clinical services provide advanced insights into reproductive health, fertility decline, and the onset of menopause, as well as the diagnosis of 18 conditions. Hertility reduces diagnosis times for some conditions from nine years to six days.

Having done over 29 clinical studies and published in leading scientific journals and presented at over 25 National and International scientific and clinical conferences, Hertility is committed to expanding its research and clinical programmes, deepening our understanding of reproductive health and influencing policy.

By setting a new standard of scientific rigour and education in women’s health, we’re nurturing the Mother of all Movements. One powered by a new generation of women backing themselves, their bodies and their life choices, from menstruation through menopause.

We're hiring a VP of Commercial to own Hertility's total revenue across all revenue streams and to lead the commercial organisation as a single, coordinated engine.

This is an executive leadership role reporting to the Founders, with a seat at the leadership table and direct accountability to the board and investors for revenue performance. While this is a leadership role, we're looking for someone who is comfortable moving between strategy and execution as needed. You'll lead the Head of Growth (DTC) and Director of B2B Sales, while shaping brand and the commercial direction of the product.

You're not inheriting a blank page. The DTC engine is proven, the B2B arm is proven and gaining momentum across Insurance, the team is strong, and the martech and data foundations are in place. Your mandate is to unify them: set one commercial strategy, hold one revenue number, sharpen unit economics across both motions, and build the operating rhythm that makes growth repeatable and defensible rather than campaign-by-campaign.

What You’ll Be Doing 🌟

Total revenue: planning through delivery

• Own the company-wide revenue forecast, target-setting and in-period delivery across revenue streams.

• Hold P&L-level accountability for revenue, commercial efficiency and the path to profitable growth, in partnership with Finance.

• Own the unit economics that underpin the model i.e. LTV:CAC, blended and channel CAC, payback, variable margin and make confident decisions in imperfect, consent-constrained attribution data.

Commercial strategy across both motions

• Set a single, integrated commercial strategy spanning consumer growth and B2B sales, with clear objectives cascaded to each Head of Department.

• Own pricing, positioning and go-to-market across the portfolio, including new service and product tiers and add-ons.

• Identify and prioritise new revenue: market expansion, strategic partnerships, affiliate and referral programmes, and the continued build-out of B2B.

Leading the commercial organisation

• Lead, develop and hold accountable the Head of Growth (DTC) and the Director of B2B Sales, and the wider teams working with them (growth marketing, product marketing, CRM/lifecycle, brand, data, and B2B sales/partnerships).

• Build the operating cadence, planning, forecasting, reporting, experimentation that runs the commercial function as one engine.

• Embed a data-led, accountable performance culture across both motions.

Brand

• Work closely with our Brand Manager to create brand strategy, positioning and execution across all channels, protecting long-term brand equity in a clinical, trust-sensitive category while driving near-term performance

Commercial direction of the product

• Partner with Product on roadmap prioritisation, product-market fit and product-led growth, bringing the commercial and customer lens to what gets built

Executive, board & investor leadership

• Operate as a core member of the leadership team, working cross-functionally across product, clinical services, finance and brand

• Own the commercial and growth narrative with the board and investors, and support fundraising

It’s really important to us that all our employees are aware that they are required to work in alignment with High standards when it comes to our regulatory compliance. Adherence to Hertility’s Quality Management System and ensure their activities support compliance with ISO 13485 (Medical Devices) and ISO 27001 (ISMS), including following controlled processes, maintaining accurate records, and participating in required training.

What Success Looks Like

• One integrated commercial strategy and revenue plan across DTC and B2B that the leadership team and board are bought into.

• Improving unit economics (LTV:CAC, payback, margin) alongside revenue growth, not traded against it

• Two strong, well-supported Heads running their motions with clear ownership, operating as one coordinated function

• A diversified, resilient revenue mix with reduced single-channel and single-motion dependence

• Commercial reporting the founders and investors trust, with a consistent "so what" running through it

About You

• Senior commercial leadership experience (typically 10+ years) with ownership of a meaningful, multi-channel revenue line

• Track record of scaling a business and managing the transition from growth-at-all-costs to profitable, sustainable growth

• Credible across both consumer growth/marketing and B2B/partnership sales or deep in one with demonstrable command of the other; you can lead a performance marketer and a sales leader equally well

• Experience leading through other senior leaders (managing Heads/Directors), not just managing individual contributors

• Genuine fluency in unit economics and revenue forecasting; you own the number, you don't just report on it

• Comfortable operating at board and investor level, owning the commercial narrative

• Strong full-funnel and brand instincts; equally at home with a revenue model, a CAC dashboard and a brand brief

• Bias for prioritisation and clear recommendations over exhaustive optionality

• Experience in healthtech, femtech, diagnostics or another regulated, trust-sensitive category

• Experience integrating DTC and B2B commercial models under one strategy

• Operating in a consent-gated, privacy-first data environment (GA4, cookie consent, post-iOS attribution)

• Energetic, passionate, mission-driven and genuinely energised by advancing women's health

Your Team 💪🏼

You will be working and reporting directly to our Founders; Dr Helen O’Neill (CEO), Dr Natalie Getreu (COO) and Deirdre O’Neill (CCO). You will be line managing our Head of Growth and our Director of Sales and be a member of our Senior Leadership team.

Our Culture & Values 🌈

At Hertility, we’re all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We’re bold, focused, dependable and proud - lifting each other up, working with heart and staying true to our mission.💪

Ready to Apply? 📅

Apply by: 28th June 2026

Interviews Begin: from 15th June 2026

Interview Process:

1. Initial Phone Interview
   A 15 minute conversation with our Head of People and Talent, Ali Hutcheson to get to know you better and answer any initial questions.

2. Competency Based Interview
   A structured interview with Tulsi Patel our Director of Product and Technology and Lucy Button our VP of Growth, focusing on your experience and key competencies relevant to the role.

3. Task & Discussion
   You’ll be asked to complete a short live task with Lucy Button (VP of Growth) and Charlotte Armitage (Director of Finance). This will help us understand your approach and thought process.

4. Founder Interview
   30 minute interview with each of our Founders, Dr Helen, Dr Natalie and Deirdre.

5. Final Interview: A 30 minute interview with Mark Esiri, Co Founder at Venrex Investment Management LLP.

6. Formal reference checks and offer of employment.
   

Start Date: Preferred start date of 1 August 2026, with flexibility for the right candidate.

If you’re excited to be part of a team that’s redefining women’s health, apply now! We can’t wait to meet you. 🎉

Perks & Benefits 🎉

🌴 33 Days of Paid Leave: Includes public holidays;

🎄3 Days Discretionary additional time off between Christmas and New Year.

🧬 We are Reproductively Responsible™

💻 Company Laptop: The tech you need to succeed!

🏠 Remote-First: Work from anywhere with the flexibility to do what matters most to you.

🕒 Flexible Working Hours: 40 hours per week, with the freedom to choose your start and finish times. We trust our team to manage their schedules and deliver great results.

🌱Wellbeing: Receive a £40 monthly wellbeing allowance to spend on anything that brings you joy.

💼 Pension Scheme: 5% employer contribution salary sacrifice pension with a 5% employee match.

💆 Mental Health Support: In house counselling available anytime.

🩺 Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family.

👶 Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life.

🩸 Menstrual Leave: Time to rest and restore when your body’s rhythms change.

💰 Financial Advisor Access: Get guidance on financial planning.

🏖 Work from Anywhere: Embrace true flexibility with the option to work from anywhere in the world, one month per destination, up to 12 countries across 12 months.

🌍 We’re Here to Support You

At Hertility, we want every candidate to feel comfortable and confident throughout the hiring process 💛. If you need any adjustments, whether that’s interview timings, communication preferences, or accessibility support, just drop us a line. Let us know how we can help! 😊

🤝 Diversity & Inclusion

Just like the diversity in every cell, Hertility thrives on a range of perspectives and experiences. We’re proud to be an equal opportunity employer and celebrate the unique contributions each team member brings to our work.