Video Editor

About the Role

As our Video Editor, you will create high-performing direct-response video ads for DTC e-commerce brands, with a strong focus on UGC, VSLs, and paid social creative across Meta and TikTok.

This is a hands-on, AI-first role for an editor who understands that performance creative exists to drive action, not simply look good. You’ll combine strong direct-response instincts with advanced AI workflows to turn briefs and scripts into compelling ads quickly, while continuously improving hooks, pacing, storytelling, and conversion performance.

What You’ll Own

• Create high-performing direct-response video ads across UGC, VSLs, and other paid social formats, with a strong focus on Meta and TikTok.

• Build compelling hooks within the first seconds of an ad, using visuals, messaging, pacing, and pattern interruption to capture attention and drive viewers into the story.

• Edit with a clear understanding of the target buyer, translating customer pain points, motivations, objections, and desires into creative choices that make each ad feel relevant.

• Use AI generation and editing tools extensively throughout the creative process, creating visuals, characters, voiceovers, scenes, and other assets rather than relying solely on traditional editing workflows.

• Turn scripts and creative briefs into complete performance ads, ensuring strong alignment between the message, visuals, pacing, and intended customer action.

• Develop efficient AI-powered creative workflows that increase production speed while maintaining a high standard of quality and consistency.

• Use creative feedback and performance learnings to iterate quickly, strengthen weak sections, develop new variations, and continuously improve output.

• Work closely with Creative Strategists, Copywriters, and the broader Creative team to translate concepts into compelling, conversion-focused executions.

• Continuously experiment with new AI tools, techniques, and creative formats, identifying opportunities to improve both the quality and efficiency of creative production.

What you Bring

• Proven hands-on experience creating direct-response video ads for DTC/e-commerce brands, with a strong portfolio demonstrating performance-focused creative work.

• Deep understanding of direct-response creative, including hooks, pacing, retention, CTAs, buyer personas, and how video creative contributes to conversion.

• Strong hands-on experience with AI-powered video generation and creative workflows, using tools such as Higgsfield, Kling, Runway, Veo, Seedance, HeyGen, ElevenLabs, or similar platforms.

• Strong creative judgment, with the ability to recognize high-quality AI output, troubleshoot weak generations, and ensure visuals align closely with scripts and customer messaging.

• Ability to produce high-quality creative quickly and independently, using AI to increase efficiency without sacrificing attention to detail or performance.

• A highly proactive, curious, and experimental mindset, with a strong interest in continuously learning new AI tools and improving creative workflows.

• Fluent written and spoken English, with the ability to understand briefs, scripts, feedback, and customer messaging accurately.

• Experience with health, wellness, supplements, beauty, skincare, pet wellness, or other performance-driven DTC categories is a strong plus.