Vice President of Marketing (DocUpdate)

Job Title: VP, Marketing

Location: Remote

Job type: Full Time, Exempt

DocUpdate is building the physician network modern healthcare has been missing.

We connect clinicians, patients, and industry partners through free, HIPAA-compliant, mobile-first tools that accelerate access to treatment. Our platform helps healthcare providers prescribe faster, navigate patient access barriers, communicate across languages, and connect with the resources they need to care for patients without added friction.

Founded by dermatologist Dr. Osama Hashmi, DocUpdate is physician-led, clinician-first, and growing quickly because providers trust us. We are not building healthcare software for administrators. We are building practical tools for clinicians on the front lines of care.

We are looking for a VP of Marketing to help define the next era of the DocUpdate brand and scale one of the most influential physician communities in healthcare.

This is not a traditional healthcare marketing role.

We want someone who understands how iconic brands create identity, belonging, aspiration, and cultural relevance. Someone who can build a movement around a product experience. Someone who knows how to make clinicians feel like they are part of something important.

The right person has likely helped build brands that became categories unto themselves — through storytelling, community, events, content, and taste. Think: Soho House, Equinox, SoulCycle, Peloton, Slack, or The Wing in its early years.

You understand that great brands are not built through paid ads alone. They are built through emotional resonance, community trust, consistency, founder storytelling, and experiences people want to talk about.

At DocUpdate, the mission is real:
Help clinicians deliver care faster and remove friction from the treatment journey.

What You’ll Own: 

You will lead the full marketing function across brand, growth, content, community, and experiential.

You will help transform DocUpdate from a fast-growing healthcare app into the most trusted and recognizable physician network in the country.

Core Responsibilities

Brand & Narrative

• Define and evolve the DocUpdate brand as the company scales
• Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
• Shape messaging across every touchpoint while preserving trust and clinical credibility
• Ensure the brand consistently reflects our physician-first identity and voice
• Translate complex healthcare workflows into clear, compelling storytelling

Founder Brand & Executive Visibility

• Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
• Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video
• Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
• Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access

Growth Marketing

• Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing
• Work with team to scale physician acquisition efficiently while maintaining brand quality and trust
• Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms
• Support full-funnel growth systems with strong attribution and performance analytics
• Drive app downloads, clinician verification, activation, and retention

Community & Physician Council Growth

• Expand and strengthen the DocUpdate physician community and advisory network
• Create programs that increase engagement, loyalty, referrals, and clinician advocacy
• Develop meaningful clinician experiences online and in-person
• Build community initiatives that feel premium, valuable, and relationship-driven — not transactional
• Help physicians feel connected to each other, not just to the product

Events & Experiential

• Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences
• Create healthcare experiences people genuinely want to attend
• Elevate DocUpdate’s physical presence at conferences and industry gatherings
• Build experiences that strengthen community, trust, and word-of-mouth growth

Content & Creative

• Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns
• Build highly shareable content clinicians actually engage with
• Oversee creative direction and maintain exceptional brand standards
• Develop campaigns that feel modern, intelligent, human, and clinically grounded
• Create viral product launches and moments that earn attention organically

Team Leadership

• Recruit and lead a high-performing modern marketing team
• Build a culture of creativity, speed, accountability, and taste
• Partner closely with product, partnerships, operations, and leadership
• Bring structure and prioritization to a fast-moving organization

What We’re Looking For: 

Required Experience

• 7+ years in marketing, brand, growth, or community leadership
• Experience building culturally relevant brands with passionate communities
• Proven success leading multi-channel acquisition and growth
• Strong background across:
• Paid media
• Organic social
• Influencer strategy
• Community building
• Lifecycle marketing
• Content strategy
• Experiential/events
• Product launches
• Experience scaling consumer, membership, creator-led, or community-driven brands
• Exceptional communication and storytelling instincts
• Strong creative judgment and brand taste
• Analytical enough to understand performance metrics without becoming purely performance-driven

Ideal Background

You may come from:

• A high-growth consumer brand
• A membership/community company
• A modern wellness or lifestyle brand
• A creator-led media brand
• A disruptive SaaS company known for storytelling and product marketing
• A healthcare company that broke through culturally, not just commercially

Bonus points if you have experience marketing to physicians or highly credentialed professional audiences.

 Who You Are

• Extremely detail-oriented
• Creative and commercially minded
• Obsessed with brand 
• Strong operator who can execute as well as strategize
• Personable and relationship-driven
• Comfortable moving fast without sacrificing quality
• Naturally curious about healthcare, culture, technology, and human behavior
• Able to balance aspiration with credibility
• A strong communicator in every setting, from decks to physician dinners to social copy

Most importantly, you understand that trust is earned slowly in healthcare and lost quickly.

You know how to build brands that people believe in.

The base salary range for this role is $170,000 - $190,000

Where you land within the range will reflect your skills, experience, and location, while keeping team parity in mind and leaving room for future growth.

Important Notice

To protect candidates, please note that all communication from our team will come directly from an @impiricus.com email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to careers@impiricus.com

Benefits:

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

 Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
 HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
 Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
 Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
 Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
 Home Office Setup: We’ll ship you the gear you need to create a comfortable workspace at home.
 401(k): Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.