Vice President, Marketing & External Engagement

Overview

About the Role:

100% Remote

The Vice President of Marketing and External Engagement is responsible for driving marketing execution across multiple areas, ranging from sales and growth enablement to digital experience and online reputation to public relations and external engagement. Additionally, this role will oversee engagement with the Board on a variety of strategic topics. 

Our Mission

At Acadia Healthcare, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare.

Compensation & Benefits

We value your expertise and dedication—and we invest in your success.

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

Why Acadia?

When you join Acadia Healthcare, you become part of a team dedicated to improving lives through compassionate care and ethical leadership. We are committed to helping our employees grow professionally while making a meaningful difference for patients, families, and communities.

At Acadia, we:

• Lead Care with Light by supporting those who care for others.
• Set the standard for care through accountability and excellence.
• Lift and uplift one another through collaboration and respect.
• Innovate quickly to save lives by improving processes and outcomes.
• Succeed as one by working together toward a common purpose.

Responsibilities

What you’ll do…

Sales & Growth Enablement 

• Develop strategic, volume-driving collateral to support facility, Business Development, and Managed Care teams. 

• Lead Search Engine Optimization strategy and execution across all service lines. 

• Lead AI-driven transformation of content and design functions to improve efficiency and effectiveness across marketing deliverables. 

• Produce Acadia’s outcomes report and integrate data into marketing materials and other applications.

Digital Experience & Online Reputation 

• Serve as product owner for Acadia’s website and digital reputation. 

• Lead social media strategy and execution for all Acadia facilities.  

• Oversee website rebuilds and enhancements to ensure compliance, accuracy, and optimized design/content. 

• Drive conversion rate improvements through landing page optimization. 

• Lead reputation management efforts, including oversight of online reviews and implementation of centralized management tools.

Public Relations & External Communications 

• Provide executive sponsorship for high-priority communications and coordinate responses. 

• Manage inbound media requests and ensure timely, thoughtful responses. 

• Build proactive relationships with key media outlets to strengthen Acadia’s reputation and visibility. 

Board Engagement 

• Develop annual content plans for Acadia’s four principal Board meetings 

• Coordinate delivery of high-quality Board and Quality & Compliance Committee meetings, ensuring exceptional content and process management. 

STANDARD EXPECTATIONS: 

• Complies with organizational policies, procedures, performance improvement initiatives and maintains organizational and industry policies regarding confidentiality.  

• Communicate clearly and effectively to person(s) receiving services and their family members, guests and other members of the health care team. 

• Develops constructive and cooperative working relationships with others and maintains them over time. 

• Encourages and builds mutual trust, respect and cooperation among team members. 

• Maintains regular and predictable attendance.  

Qualifications

What you'll bring...

Minimum

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS: 

• 10+ years’ experience senior marketing leadership roles, preferably within healthcare or behavioral health sectors. 

• Expertise in digital marketing, content strategy, and reputation management. 

• Strong understanding of AI applications in marketing and design. 

• Exceptional communication, leadership, and stakeholder management skills. 
• Master’s degree in Marketing or Business preferred.
• We are committed to providing equal  employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.

SUPERVISORY REQUIREMENTS:  

​​Manages a Department​ 

While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from jobs when circumstances  (e.g., emergencies, changes in workload, rush jobs or technological developments) dictate. 

AHCORP

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