UX Designer/Product Lead (Core Team, Equity-Based, Remote EU-wide)

✨ Do you live and breathe product? Help us build the next Gen Z social platform!

baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We're building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.

As our UX/Product Lead (Core Team), you'll own the user experience end-to-end. You're a UX person, not a UI person: research and strategy come first, and lead to thoughtful, well-considered execution, not visual polish for its own sake. You'll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.

📌 Core team position, equity-based
📌 Massive growth opportunities: you'll influence product strategy, UX direction, and experimentation from day one
📌 Flexible hours + fully remote
📌 German required (our first market is Berlin)
📌 After fundraising, there's a path toward a paid leadership role (this is an unpaid core team role for now)

Tasks

Product Ownership & Strategy

• Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
• Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
• Define success metrics, hypotheses, and experiments

User Research & Validation

• Run regular user interviews and usability tests, especially with Gen Z / young millennials
• Create lightweight research plans and turn them into actionable product decisions
• Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights

UX Design & Interaction Quality

• Design key flows and interaction patterns, with strong attention to detail and delight
• Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement

Cross-Functional Execution

• Work closely with engineering to ship quickly with high UX quality
• Collaborate on AI-assisted workflows

Requirements

Experience & Seniority

• Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
• Proven ability to improve activation/retention through product iteration, not just “pretty screens.
• Comfort working in early-stage environments

Skillset

• Excellent UX craft: flows, interaction design, usability, and visual polish
• Strong product thinking: prioritization, experimentation, metrics, and user behavior
• Ability to run user interviews independently and convert insights into shipped improvements.

Language & Location

• German knowledge required (you’ll research and validate with German-speaking users).
• Europe-based only (EU + Eastern Partnership countries), fully remote.

Mindset

• Founder-level ownership: proactive, fast, direct, and accountable.
• Excited by the mission: building the infrastructure for real-life connection in the AI age.

Benefits

• Core team role with company shares
• High-impact mission: tackling loneliness and helping people build real friendships IRL
• Fully remote
• Flexible working hours
• Massive growth benefits

If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷