User Acquisition Specialist - Remote

                       User Acquisition Specialist

                                                                               Remote | B2B / Contractor 

About Us

Peaksel is a Serbia-based company focused on the development and publishing of video games and mobile applications.

Founded in 2012, we currently have a team of 50+ people. We have developed and published 300+ games and apps with 500M+ downloads, which a part of our portfolio. Even though we started as a mobile-only company, throughout the years we have expanded on other platforms as well, such as PC and other consoles. 

Peaksel is privately owned, with no external investors who would potentially influence the direction in which we want to grow our portfolio. 

For more information about us and our portfolio, visit our website:
peaksel.com

About the Role

The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.

Key Responsibilities

• Planning, launching, and continuously optimizing UA campaigns for mobile games
• Managing campaigns across platforms such as Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads, and others
• Monitoring and analyzing key UA metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rate
• Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures
• Analyzing campaign performance and making data-driven decisions
• Identifying opportunities to scale successful campaigns
• Optimizing budgets and effectively managing advertising spend
• Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives
• Monitoring the market, competition, and current trends in the mobile gaming industry
• Preparing regular campaign performance reports and analyses
• Communicating and collaborating with external partners and Media Partners

Requirements

• Minimum 3 years of experience in User Acquisition, preferably within the mobile gaming industry
• Hands-on experience in independently managing and optimizing paid acquisition campaigns
• Strong understanding of UA and performance marketing metrics
• Experience working with relevant advertising platforms
• Strong analytical and commercial skills, with the ability to make data-driven decisions
• Knowledge of MMP platforms, preferably AppsFlyer, and Firebase
• Understanding of the relationship between acquisition, retention, monetization, and LTV
• Experience with campaign testing and optimization
• Advanced level of English

Nice to Have

• Experience with UA campaigns in the mobile gaming industry
• Experience in scaling campaigns and managing larger budgets
• Experience with A/B testing of creatives and audiences
• Experience with attribution and analytics tools such as GA4 and Looker
• Familiarity with the Apple App Store and Google Play ecosystems
• Experience in collaborating with Creative and Art teams on UA creative development

What We Offer

• B2B engagement: This is a contractor position. Candidates must be able to invoice us through their own registered business or self-employed status in their country of residence. 
• Compensation based on experience and seniority, with an annual salary review
• A goal-oriented yet friendly, start-up-like atmosphere
• A company culture that values clear and respectful communication without unnecessary formalities
• An open and honest feedback culture with a clear focus on professional development and continuous growth
• Access to a wide range of educational resources, professional training programs, and IT courses