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AI Summary
The role involves launching and scaling user acquisition campaigns across various advertising platforms to drive growth for mobile games. Responsibilities include managing large budgets and optimizing key performance metrics using data-driven strategies and AI tools.
This is a remote position.
Currently, we are looking for a Senior User Acquisition Manager to join a fast-growing game development studio creating successful mobile, PC, and VR games enjoyed by millions of players worldwide.
In this role, you will own and scale user acquisition campaigns across multiple advertising platforms, manage large marketing budgets, and optimize performance using data-driven strategies. You will work closely with internal teams and external partners to drive sustainable growth across a portfolio of mobile games.
Work setup: Hybrid / Remote
Type: Full-time
Your Duties
As a Senior User Acquisition Manager, you will be responsible for:
- Launching, managing, and scaling user acquisition campaigns across multiple advertising platforms
- Managing and optimizing large advertising budgets to maximize campaign performance
- Monitoring and improving key performance metrics including CPI, ROAS, LTV, retention, and payback
- Analyzing campaign performance and large datasets to identify optimization and scaling opportunities
- Making budget allocation and scaling decisions based on data analysis and forecasting
- Working with attribution and analytics platforms to measure campaign performance
- Utilizing AI and automation tools to improve reporting, forecasting, and optimization workflows
- Collaborating with ad network account managers and external partners
- Monitoring creative performance and identifying creative fatigue
- Supporting the continuous improvement of user acquisition strategies and processes
Requirements
- 3+ years of experience in User Acquisition for mobile games
- Proven experience managing and scaling high advertising budgets
- Hands-on experience with Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks
- Experience working with hybrid monetization models (IAP + Ads)
- Strong understanding of user acquisition KPIs including CPI, ROAS, LTV, retention, and payback
- Experience with attribution and analytics platforms (MMPs, SKAN, probabilistic attribution)
- Strong analytical skills with experience working with large datasets
- Experience using AI tools for data analysis, reporting, or campaign optimization
- Strong decision-making and problem-solving skills
- Excellent organizational and communication skills
- Good command of Latvian and English
- Experience with automation tools or scripting is an advantage
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